Prof. Dr. habil. Jan Drengner
Touristik & Verkehrswesen, Hochschule Worms
Köhler, Julia; Drengner, Jan
Eine kritische Betrachtung der ökonomischen Wirkungsanalyse von VeranstaltungenZanger, Cornelia (Hrsg). Erfolg mit nachhaltigen Eventkonzepten. Wiesbaden: Gabler 2011 S. 201 - 224
Drengner, Jan
Etkinilk Pazarlamasinin Etki Faktörü Olarak Tanimlanan Imaj TransferiBreuer, Christoph u. a. (Hrsg). Spor Yönetimi. Istanbul: Beta 2011 S. 277 - 289
Drengner, Jan; Jahn, Steffen; Zanger, Cornelia
Measuring event-brand congruenceEvent management. Bd. 15. H. 1. Elmsford, NY: Cognizant Communication Corp. 2011 S. 25 - 36
Drengner, Jan; Jahn, Steffen; Gaus, Hansjörg
Collective Hedonic Services and the Co-Creation of Value – Is Satisfaction the Silver Bullet?Brady, M. K.; Hartline, M. D. (Hrsg). Proceedings of the AMA Winter Educators’ Conference 2010, February 19-22, 2010, New Orleans, USA. New Orleans, USA. 2010
Drengner, Jan; Jahn, Steffen
Is Event Sponsorship Always Rewarding? An Examination of Risks for Sponsors caused by the Event EnvironmentBrady, M. K.; Hartline, M. D. (Hrsg). Proceedings of the AMA Winter Educators’ Conference 2010, February 19-22, 2010, New Orleans, USA. New Orleans, USA. 2010
Jahn, Steffen; Drengner, Jan; Gaus, Hansjörg et al.
Collective Hedonic Services and Loyalty Intentions: The Role Of Customer Satisfaction, Psychological Sense of Community, Emotional Experience, and Frequency of UseProceedings of the 39th EMAC Conference 2010 (Services Marketing track), June 1-4, Copenhagen, Denmark. Denmark. 2010
Drengner, Jan; Jahn, Steffen; Gaus, Hansjörg
Events and Loyalty Formation: The Role of Satisfaction, Felt Community, Emotional Experience, and Frequency of UseZanger, Cornelia (Hrsg). Stand und Perspektiven der Eventforschung. 1. Aufl. Wiesbaden: Gabler 2010 S. 151 - 165
Gaus, Hansjörg; Jahn, Steffen; Kiessling, Tina et al.
How to Measure Brand Values?Campbell, Margaret C. / Inman, Jeff / Pieters, Rik Duluth (Hrsg). Advances in Consumer Research,. Duluth. 2010 S. 697 - 698
Sachse, Manuela; Drengner, Jan; Jahn, Steffen
Negative Effects of Event Sponsoring and Ambushing: The Case of Consumer ConfusionCampbell, Margaret C. / Inman, Jeff / Pieters, Rik Duluth (Hrsg). NA - Advances in Consumer Research. Bd. 37. Duluth. 2010 S. 546 - 547
Sachse, Manuela; Drengner, Jan
The dark side of sponsoring and ambushing mega sports events : is successful communication hampered by too many, too Similar, and too ambiguous stimuli?Zanger, Cornelia (Hrsg). Stand und Perspektiven der Eventforschung. Wiesbaden: Gabler 2010 S. 37 - 58