Hälsig, Frank; Schwarz, Nicole; Selle, Stefan
Untersuchung und Entwicklung von integrativen Lösungen im Mobile Commerce in Deutsch-land: eine Studie im Rahmen des ResearchSaarland. 2015
Morschett, Dirk; Hälsig, Frank; Swoboda, Bernhard
Is the decision of SMEs to establish an online shop influenced by institutional pressure?European Academy of Marketing (Hrsg). Valencia. 2014
Hälsig, Frank; Swoboda, Bernhard; Schramm-Klein, Hanna et al.
It is all about the Perceived Consistency of the Retail Marketing Instruments when Creating a Strong Retail BrandEuropean Academy of Marketing (Hrsg). Valencia. 2014
Swoboda, Bernhard; Pennemann, Karin; Hälsig, Frank
Being Global Brands Within a Local Business? Lessons Learned from International RetailersAmerican Marketing Association (AMA) Summer Marketing Educators' Conference. Boston. 2013
Swoboda, Bernhard; Pennemann, Karin; Hälsig, Frank
Being Global Brands Within a Local Business? Lessons Learned from International RetailersAmerican Marketing Association (AMA) Summer Marketing Educators' Conference (Hrsg). Boston. 2013
Swoboda, Bernhard; Hälsig, Frank; Schramm-Klein, Hanna et al.
Building a Strong Retail Brand: A Comparative Analysis of Non-Food-Retail SectorsEuropean Academy of Marketing (Hrsg). Istanbul. 2013
Swoboda, Bernhard; Haelsig, Frank; Schramm‐Klein, Hanna et al.
Moderating role of involvement in building a retail brandInternational Journal of Retail & Distribution Management. Bd. 37. H. 11. Emerald 2009 S. 952 - 974
Swoboda, Bernhard; Hälsig, Frank; Schramm-Klein, Hanna et al.
Moderating role of involvement in building a retail brandInternational Journal of Retail and Distribution Management. Bd. 37. H. 11. 2009 S. 952 - 974
Swoboda, Bernhard; Berg, Bettina; Hälsig, Frank
Perceptions of Grocery Retail Formats in Emerging CountriesThe New Millennium, Evans. 2009 S. 345 - 351
Swoboda, Bernhard; Hälsig, Frank
Store communication of family-owned retailers: A field experimentProceedings of the International Conference on Business Excellence. Bd. 3. Warsaw: Sciendo 2009 S. 212 - 219