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Swoboda, Bernhard; Foscht, Thomas; Hälsig, Frank
Change of foreign operation method: analysis of mode increases and reductionsProceedings of the 35th European Marketing Academy. Athen: European Marketing Academy 2006
Swoboda, Bernhard; Hälsig, Frank; Morschett, Dirk
Intersectoral analysis of the impact of retailer attributes on customer-based retail brand equity: an integrated model and an empirical comparison between different retail sectorsHemstead, N.Y.: Hofstra University 2006