Hälsig, Frank; Degenkolb, Jonas
Innovatives Nachhaltigkeitsmarketing in DeutschlandSchuster, G.; Bornemeyer, C. (Hrsg). Handbuch Innovatives Marketing. Springer Gabler 2026 S. 1 - 17
Röding, Tobias; Schell, Eric; Wagner, Gerhard et al.
Farewell, old friend: a field analysis of customer reactions to the elimination of paper brochures in German grocery retailingThe International Review of Retail, Distribution and Consumer Research. Bd. 36. H. 1. Informa UK Limited 2025 S. 192 - 215
Hälsig, Frank; Mueller, Stefanie; Eltner, Robin et al.
The Effects of Non-central Information Cues in Social Media Posts: An Eye-Tracking Experiment with High- and Low-Involvement Product PostsEuropean Marketing Academy (EMAC) Conference. Saarland. 2025
Klink, Angelina; Swoboda, Bernhard; Hälsig, Frank
The Importance of Perceived Customer Experience in the Pre-purchase and Purchase Stages: Links, Effects and Moderation of TouchpointsAmerican Marketing Association (AMA) Summer Academic Conference. Chicago. 2025
Schell, Eric; Roeding, Tobias; Schramm-Klein, Hanna et al.
Farewell, old Friend: A Field Analysis of Customer Reactions to the Elimination of Paper Brochures in German Grocery RetailingAmerican Marketing Association (AMA (Hrsg). Bukarest. 2024
Zimmer, Lukas; Swoboda, Berhard; Hälsig, Frank
How communication budgets adjusted to Internet penetration affect corporate brand equity effects across nationsEuropean Marketing Academy (EMAC) Conference (Hrsg). Bukarest. 2024
Fränzel, Nils; Hälsig, Frank
Reciprocal Effects of Cognitive, Affective and Social Customer Experience on Customer Loyalty and Word of Mouth in Omnichannel ShoppingEuropean Marketing Academy (EMAC) Conference (Hrsg). Bucharest. 2024
König, Hanna; Hälsig, Frank
Jenseits von CSR: Markenaktivismus als neue Währung der ReputationsökonomieSchmidt, Holger J.; Baumgarth, Carsten; Redler, Jörn (Hrsg). Forum Markenforschung 2023. Springer Gabler 2023 S. 127 - 138
Wagner, Gerhard; Steinmann, Sascha; Hälsig, Frank et al.
Reducing COVID-19 Infection Risks in Retail Stores through Mobile Payments: Investigating the Determinants of In-Store Proximity M-Payment UsageMarketing: ZFP - Journal of Research und Management. Bd. 43. H. 1/2. 2021 S. 23 - 36
Hälsig, Frank
Vergütungssysteme: Wie Sie Anreize für die Mitarbeiter schaffenADITO Blog der CRM Ratgeber. 2021