Röding, Tobias; Schell, Eric; Wagner, Gerhard et al.
Farewell, old friend: a field analysis of customer reactions to the elimination of paper brochures in German grocery retailingThe International Review of Retail, Distribution and Consumer Research. Bd. 36. H. 1. Informa UK Limited 2025 S. 192 - 215
Swoboda, Bernhard; Weindel, Julia; Hälsig, Frank
Predictors and effects of retail brand equity – A cross-sectoral analysisJournal of Retailing and Consumer Services. Bd. 31. H. 4. Elsevier BV 2016 S. 265 - 276
Puchert, Cathrin; Swoboda, Bernhard; Hälsig, Frank
Do External and Internal Factors Determine Corporate Reputation Across NationsEuropean Academy of Marketing. Leuven. 2015
Swoboda, Bernhard; Pennemann, Karin; Hälsig, Frank
Being Global Brands Within a Local Business? Lessons Learned from International RetailersAmerican Marketing Association (AMA) Summer Marketing Educators' Conference. Boston. 2013
Swoboda, Bernhard; Haelsig, Frank; Schramm‐Klein, Hanna et al.
Moderating role of involvement in building a retail brandInternational Journal of Retail & Distribution Management. Bd. 37. H. 11. Emerald 2009 S. 952 - 974
Hälsig, Frank
Branchenübergreifende Analyse des Aufbaus einer starken Retail BrandWiesbaden: Gabler 2008
Swoboda, Bernhard; Haelsig, Frank; Morschett, Dirk et al.
An intersector analysis of the relevance of service in building a strong retail brandManaging Service Quality: An International Journal. Bd. 17. H. 4. Emerald 2007 S. 428 - 448
Swoboda, Bernhard; Schwarz, Sandra; Hälsig, Frank
Towards a conceptual model of country market selection: Selection processes of retailers and C&C wholesalersThe International Review of Retail, Distribution and Consumer Research. Bd. 17. H. 3. Informa UK Limited 2007 S. 253 - 282