Swoboda, Bernhard; Hälsig, Frank
Aufbau einer multinationalen Corporate Identity als Bestandteil der Untemehmenspersönlichkeit - Das Beispiel der Henkel-GruppeZentes, Joachim; Swoboda, Bernhard (Hrsg). Fallstudien zum Internationalen Management. 2. Aufl. Spriger Gabler 2008 S. 685 - 700
Hälsig, Frank
Branchenübergreifende Analyse des Aufbaus einer starken Retail BrandWiesbaden: Gabler 2008
Hälsig, Frank
Branchenübergreifende Analyse des Aufbaus einer starken Retail BrandWiesbaden. 2008
Swoboda, Bernhard; Hälsig, Frank; Morschett, Dirk et al.
Determinants of a retail brand strength: a comparative analysis of different retail sectors based on multi-group structural equitation modellingProceedings of the 37th European Marketing Academy (Hrsg). Brighton. 2008
Swoboda, Bernhard; Hälsig, Frank
Neuere VertriebswegeHäberle, Siegfried Georg (Hrsg). Das neue Lexikon der Betriebswirtschaftslehre. 2008 S. 1331 - 1333
Hälsig, Frank; Swoboda, Bernhard; Forscht, Thomas
The Importance of the Retail Marketing Instruments and of their Perceived Conceptual Co-herence in Building a Strong Retail BrandProceedings of the AMA Winter Marketing Educators' Conference (Hrsg). Austin. 2008
Morschett, Dirk; Schramm-Klein, Hanna; Hälsig, Frank
The Influence of Self-Congruity, Brand Personality and Brand Performance on Store LoyaltyEuropean Advances in Consumer Research. H. 8. 2008 S. 417 - 418
Swoboda, Bernhard; Haelsig, Frank; Morschett, Dirk et al.
An intersector analysis of the relevance of service in building a strong retail brandManaging Service Quality: An International Journal. Bd. 17. H. 4. Emerald 2007 S. 428 - 448
Swoboda, Bernhard; Hälsig, Frank; Morschett, Dirk et al.
An intersector analysis of the relevance of service in building a strong retail brandManaging Service Quality: An International Journal. Bd. 17. H. 4. emerald 2007 S. 428 - 448
Hälsig, Frank; Swoboda, Bernhard; Morschett, Dirk et al.
Analysis of the Influence of Customer’s Shopping Motives on the Impact of Retailer Attrib-utes on Customer-Based Re- tail Brand EquityWorld Marketing Congress of the Academy of Marketing Science (Hrsg). Verona. 2007