Winters, Amelie; Swoboda, Bernhard; Hälsig, Frank
Analyzing Omni-channel Image Transmissions Using Longitudinal and Cross-sectional DataAmerican Marketing Association (AMA) (Hrsg). San Francisco. 2020
Hälsig, Frank
Perceived Consistency of the Retailers’ Marketing Instruments is the Key to Create a Strong Retail BrandSchmidt, Holger J.; Baumgarth, Carsten (Hrsg). Forum Markenforschung 2018. Spriger Gabler 2020 S. 35 - 51
Schwarz, Nicole; Hälsig, Frank; Selle, Stefan et al.
Ensuring global protein supply by sustainable fish farming: Broad representative empirical analysis to reveal consumers attitudes regarding sustainability, environmentalism, health awarenessEuropean Marketing Academy (EMAC) Conference (Hrsg). Hamburg. 2019
Hälsig, Frank
Entwicklung von Anreiz- und Vergütungssystemen für den Vertrieb mittels morphologischem KastenPurle, Enrico; Steimer, Susanne; Hamel, Marko (Hrsg). Toolbox für den B2B-Vertrieb. Schäffer-Poeschel 2019 S. 46 - 50
Hälsig, Frank
Methoden zur Messung von Zahlungsbereitschaften: Gabor-Granger-Methode und Price-Sensitivity-MeterPurle, Enrico; Steimer, Susanne; Hamel, Marko (Hrsg). Toolbox für den B2B-Vertrieb. Schäffer-Poeschel 2019 S. 165 - 170
Hälsig, Frank; Rach, Noreen; Schwarz, Nicole et al.
Sharing apparel: Why do consumers wear someone else's clothes? A study using structural equation modeling to identify influencing factors for consumers' sharing intentionInternational Conference on Research in the Distributive Trades of the European Association for Education and Research in Commercial Distribution (Hrsg). Zaragoza. 2019
Hälsig, Frank; Rach, Noreen; Ackermann, Carolin et al.
Sharing Economy and Sustainability: Why do consumers wear someone else’s clothes? A study using structural equation modelling to identify influencing factors for consumers’ sharing intentionEuropean Marketing Academy. Hamburg. 2019
Wagner, Gerhard; Fota, Anne; Schramm-Klein, Hanna et al.
What is the Perceived Value of Cross-Border Online Shopping? A Comparison between China and GermanyEuropean Marketing Academy Annual Conference (Hrsg). Hamburg. 2019
Wagner, Gerhard; Steinmann, Sascha; Hälsig, Frank et al.
Akzeptanz von In-Store Mobile Payment – Ergebnisse einer Kundensegmentierung im stationären EinzelhandelBruhn, Manfred; Hadwich, Karsten (Hrsg). Forum Dienstleistungsmanagement 2018. 2018 S. 211 - 233
Hälsig, Frank; Wagner, Gerhard; Schramm-Klein, Hanna
Analyzing drivers of consumers’ acceptance of mobile proximity paymentWinter American Marketing Association (AMA) Conference Proceedings (Hrsg). Orlando. 2017