Hälsig, Frank; Wagner, Gerhard; Schramm-Klein, Hanna
An empirical investigation of consumers’ willingness to pay mobile in storesInternational Conference on Research in the Distributive Trades of the European Association of Education and Research in Commercial Distribution (Hrsg). Dublin. 2017
Hälsig, Frank
Digitalisierung – Die schnellste Revolution aller Zeitenbfd Infoline. 2017
Hälsig, Frank
Experten-Interview: Digitale Service-Konzepte für Anlagen- und Maschinenbau: Service 4.0 – So sichern Sie sich Ihren WettbewerbsvorteilBvDe Magazine. 2017
Hälsig, Frank; Wagner, Gerhard; Koop, Torben et al.
Are consumers ready for M-Payment? Using TRI 2.0 to investigate consumers' acceptance of instore mobile paymentEuropean Marketing Academy (EMAC) Conference Proceedings. Saarland. 2016
Swoboda, Bernhard; Weindel, Julia; Hälsig, Frank
Predictors and effects of retail brand equity – A cross-sectoral analysisJournal of Retailing and Consumer Services. Bd. 31. H. 4. Elsevier BV 2016 S. 265 - 276
Swoboda, Bernhard; Weindel, Julia; Hälsig, Frank
Predictors and effects of retail brand equity – A cross-sectoral analysisJournal of Retailing and Consumer Services. H. 31. Elsevier 2016
Puchert, Cathrin; Swoboda, Bernhard; Hälsig, Frank
Do External and Internal Factors Determine Corporate Reputation Across NationsEuropean Academy of Marketing. Leuven. 2015
Puchert, Cathrin; Swoboda, Bernhard; Hälsig, Frank
Do External and Internal Factors Determine Corporate Reputation Across NationsEuropean Academy of Marketing (Hrsg). Leuven. 2015
Hälsig, Frank; Schwarz, Nicole; Selle, Stefan
Durchbruch von Mobile Payment nur über Mehrwertdienstemarkenartikel. 2015
Swoboda, Bernhard; Weindel, Julia; Hälsig, Frank
Investigating Reciprocal Effects between Retail Brand and Perceived ValueAmerican Marketing Association (Hrsg). San Antonio. 2015