Prof. Dr. Frank Hälsig - Publikationen

Röding, Tobias; Schell, Eric; Wagner, Gerhard et al.
Farewell, old friend: a field analysis of customer reactions to the elimination of paper brochures in German grocery retailing
The International Review of Retail, Distribution and Consumer Research. Bd. 36. H. 1. Informa UK Limited 2025 S. 192 - 215

Swoboda, Bernhard; Weindel, Julia; Hälsig, Frank
Predictors and effects of retail brand equity – A cross-sectoral analysis
Journal of Retailing and Consumer Services. Bd. 31. H. 4. Elsevier BV 2016 S. 265 - 276

Puchert, Cathrin; Swoboda, Bernhard; Hälsig, Frank
Do External and Internal Factors Determine Corporate Reputation Across Nations
European Academy of Marketing. Leuven. 2015

Swoboda, Bernhard; Pennemann, Karin; Hälsig, Frank
Being Global Brands Within a Local Business? Lessons Learned from International Retailers
American Marketing Association (AMA) Summer Marketing Educators' Conference. Boston. 2013

Swoboda, Bernhard; Haelsig, Frank; Schramm‐Klein, Hanna et al.
Moderating role of involvement in building a retail brand
International Journal of Retail & Distribution Management. Bd. 37. H. 11. Emerald 2009 S. 952 - 974

Hälsig, Frank
Branchenübergreifende Analyse des Aufbaus einer starken Retail Brand
Wiesbaden: Gabler 2008

Swoboda, Bernhard; Haelsig, Frank; Morschett, Dirk et al.
An intersector analysis of the relevance of service in building a strong retail brand
Managing Service Quality: An International Journal. Bd. 17. H. 4. Emerald 2007 S. 428 - 448

Swoboda, Bernhard; Schwarz, Sandra; Hälsig, Frank
Towards a conceptual model of country market selection: Selection processes of retailers and C&C wholesalers
The International Review of Retail, Distribution and Consumer Research. Bd. 17. H. 3. Informa UK Limited 2007 S. 253 - 282