Univ.-Prof. Dr. Bernhard Swoboda
Betriebswirtschaftslehre, Universität Trier
Swoboda, Bernhard; Foscht, Thomas; Schramm-Klein, Hanna
Handelsmanagement : Offline-, Online- und Omnichannel-Handel4. Aufl. München: Verlag Franz Vahlen 2019 935 S.
Swoboda, Bernhard; Morbe, Lukas
International Grocery Retailers' Country Environment, Resources and Loyal Performancee. A Cross-classified Multi-level ApproachMarketing ZFP – Journal of Research and Management. Bd. 41. H. 1. München: Beck [u.a.] 2019 S. 4 - 23
Swoboda, Bernhard; Batton, Nadine
National cultural value models and reputation of MNCsCross Cultural & Strategic Management. Bd. 26. H. 2. Bingley: Emerald 2019 S. 166 - 198
Batton, Nadine; Swoboda, Bernhard
Examining the Diverse Roles of Corporate Reputation Dimensions for Multinational Corporations: A cross-national analysisAmerican Marketing Association (AMA) Summer Conference. Boston. 2018
Schramm-Klein, Hanna; Swoboda, Bernhard
Handelsmarken und Handelsmarkenpolitik: Aktuelle Fragen und ForschungserkenntnisseWirtschaftswissenschaftliches Studium (WiSt). Bd. 47. H. 11. München: Vahlen 2018 S. 12 - 19
Swoboda, Bernhard; Sinning, Carolina; Hirschmann, Johannes
International Market Development im Online- und Offline-CommerceService Business Development – Forum Dienstleistungsmanagement. Wiesbaden: Springer Gabler 2018 S. 191 - 227
Swoboda, Bernhard; Morbe, Lukas; Hirschmann, Johannes
International strategy’s effects on retailers’ local implementation and performanceInternational Business Review. Bd. 27. H. 3. Elsevier BV 2018 S. 642 - 653
Batton, Nadine; Swoboda, Bernhard
Investigating Corporate Reputation Dimensions Across Nations: Diverse Roles for Multinational CorporationsEuropean Marketing Academy (EMAC) Conference Proceedings. Glasgow. 2018
Swoboda, Bernhard; Morbe, Lukas; Dabija, Dan-Cristian
An Inter- and Intra-format Perspective on Transfer and Perception of Retail FormatsMarketing ZFP - Journal of Research and Management. Bd. 39. H. 4. C.H. Beck 2017 S. 24 - 36
Swoboda, Bernhard; Huber, Cathrin; Schuster, Tassilo et al.
Corporate Reputation Effects Across Nations: The Impact of Country Distances and Firm-Specific ResourcesManagement International Review. Bd. 57. H. 5. Springer Nature 2017 S. 717 - 748
Hirschmann, Johannes; Batton, Nadine; Swoboda, Bernhard
Diverse Roles of Corporate Reputation Dimensions for MNCs: An Analysis across NationsEuropean International Business Academy (EIBA) Conference. Mailand. 2017
Swoboda, Bernhard; Morbe, Lukas; Dabija, Christian
International Transfer and Perception of Retail Formats. An Inter- and Intraformat Comparison Study in Germany, France and RomaniaMarketing ZFP – Journal of Research and Management. Bd. 39. H. 3. 2017 S. 56 - 81
Foscht, Thomas; Swoboda, Bernhard; Schramm-Klein, Hanna
Käuferverhalten : Grundlagen - Perspektiven - Anwendungen6. Aufl. Wiesbaden: Springer Gabler 2017 346 S.
Hirschmann, Johannes; Swoboda, Bernhard
Multilevel Structural Equation Modelling in Marketing and Management ResearchMarketing ZFP. Bd. 39. H. 3. C.H. Beck 2017 S. 50 - 75
Swoboda, Bernhard; Hirschmann, Johannes
Perceptions and effects of cross-national corporate reputationInternational Marketing Review. Bd. 34. H. 6. Emerald 2017 S. 909 - 944
Swoboda, Bernhard; Hirschmann, Johannes
Perceptions and Effects of Cross-National Corporate Reputation: The Role of National CultureAcademy of International Business (AIB) Conference. Dubai. 2017
Weindel, Julia; Swoboda, Bernhard
A Cross-Lagged Analysis of the Reciprocal Effects of Perceived Value and Retail Brand EquityMarketing ZFP - Journal of Business and Marketing. Bd. 38. H. 2. C.H. Beck 2016 S. 92 - 104
Swoboda, Bernhard; Weindel, Julia; Schramm-Klein, Hanna
Crosswise and reciprocal interdependencies within retailers’ multichannel structuresThe International Review of Retail, Distribution and Consumer Research. Bd. 26. H. 4. Informa UK Limited 2016 S. 347 - 374
Swoboda, Bernhard; Hirschmann, Johannes
Does Being Perceived as Global Pay Off? An Analysis of Leading Foreign and Domestic Multinational Corporations in India, Japan, and the United StatesJournal of International Marketing. Bd. 24. H. 3. American Marketing Association (AMA) 2016 S. 1 - 30
Schu, Matthias; Morschett, Dirk; Swoboda, Bernhard
Internationalization Speed of Online Retailers: A Resource-Based Perspective on the Influence FactorsManagement International Review. Bd. 56. H. 5. Springer Nature 2016 S. 733 - 757
Grzeskowiak, Stephan; Sirgy, M. Joseph; Foscht, Thomas et al.
Linking retailing experiences with life satisfaction: The concept of store-type congruity with shopper´s identityInternational Journal of Retail & Distribution Management. Bd. 44. H. 2. Emerald 2016 S. 124 - 138
Swoboda, Bernhard; Weindel, Julia; Hälsig, Frank
Predictors and effects of retail brand equity – A cross-sectoral analysisJournal of Retailing and Consumer Services. Bd. 31. H. 4. Elsevier BV 2016 S. 265 - 276
Swoboda, Bernhard; Schramm-Klein, Hanna; Weindel, Julia
Retail Branding : Handelsunternehmen als Marken : enorme Bedeutung und vielfache Effekte1. Aufl. Frankfurt am Main: dfv´Mediengruppe Fachbuch, Deutscher Fachverlag 2016 351 S.
Schramm-Klein, Hanna; Zentes, Joachim; Steinmann, Sascha et al.
Retailer Corporate Social Responsibility Is Relevant to Consumer BehaviorBusiness & Society. Bd. 55. H. 4. SAGE Publications 2016 S. 550 - 575
Swoboda, Bernhard; Foscht, Thomas
Co-operation Activities of Middle-Sized Retailers and Manufacturers in the Fashion Industry—A Look at Competences, Potentials, Realization and Success Factors in Value Chain ActivitiesEuropean Retail Research. Bd. 28. H. 1. Springer Fachmedien Wiesbaden 2015 S. 103 - 118
Puchert, Cathrin; Swoboda, Bernhard; Hälsig, Frank
Do External and Internal Factors Determine Corporate Reputation Across NationsEuropean Academy of Marketing. Leuven. 2015
Foscht, Thomas; Morschett, Dirk; Rudolph, Thomas et al.
European Retail Research : 2013, Volume 27, Issue II2015. Aufl. Wiesbaden: Springer Fachmedien Wiesbaden 2015
Foscht, Thomas; Morschett, Dirk; Rudolph, Thomas et al.
European Retail Research : 2014, Volume 28, Issue I2015. Aufl. Wiesbaden: Springer Fachmedien Wiesbaden 2015
Swoboda, Bernhard; Puchert, Cathrin; Morschett, Dirk
Explaining the differing effects of corporate reputation across nations: a multilevel analysisJournal of the Academy of Marketing Science. Bd. 44. H. 4. Springer Nature 2015 S. 454 - 473
Swoboda, Bernhard; Elsner, Stefan; Olejnik, Edith
How do past mode choices influence subsequent entry? A study on the boundary conditions of preferred entry modes of retail firmsInternational Business Review. Bd. 24. H. 3. Elsevier BV 2015 S. 506 - 517
Schramm-Klein, Hanna; Morschett, Dirk; Swoboda, Bernhard
Retailer corporate social responsibility: Shedding light on CSR´s Impact on Profit of Intermediaries in Marketing ChannelsInternational Journal of Retail & Distribution Management. Bd. 43. H. 4/5. Emerald 2015 S. 403 - 431
Swoboda, Bernhard; Seibel, Christoph; Schlüter, Andrea
Successful GAM Organisation for Companies that Supply International Retailers and the Role of international Marketing StrategyEuropean Retail Research. Bd. 28. H. 1. Springer Fachmedien Wiesbaden 2015 S. 27 - 48
Schramm-Klein, Hanna; Wagner, Gerhard; Neus, Florian et al.
(R)Evolution des Mehrkanalhandels : von Multi-Channel- über Cross-Channel- zu Omni-Channel-RetailingFrankfurt, M.: dfv-Mediengruppe 2014 352 S.
Swoboda, Bernhard; Pennemann, Karin
Do International Retailers benefit from being Global in Emerging Countries? A Multilevel Study in ChinaMarketing ZFP - Journal of Research and Mangagement. Bd. 36. H. 2. C.H. Beck 2014 S. 141 - 150
Swoboda, Bernhard
European Retail Research : 2013, Volume 27, Issue I2014. Aufl. Wiesbaden: Springer Fachmedien Wiesbaden 2014
Swoboda, Bernhard; Berg, Bettina; Dabija, Dan-Cristian
International transfer and perception of retail formats: A comparison study in Germany and RomaniaInternational Marketing Review. Bd. 31. H. 2. Emerald 2014 S. 155 - 180
Swoboda, Bernhard; Olejnik, Edith
Linking Processes and Dynamic Capabilities of International SMEs: The Mediating Effect of International Entrepreneurial OrientationJournal of Small Business Management. Bd. 54. H. 1. Wiley-Blackwell 2014 S. 139 - 161
Swoboda, Bernhard; Elsner, Stefan; Morschett, Dirk
Preferences and Performance of International Strategies in Retail Sectors: An Empirical StudyLong Range Planning. Bd. 47. H. 4. Elsevier BV 2014 S. 319 - 336
Swoboda, Bernhard; Pennemann, Karin; Taube, Markus
Purchasing the Counterfeit: Antecedences and Consequences from Culturally diverse CountriesEuropean Retail Research. Bd. 27. H. 1. Springer Fachmedien Wiesbaden 2014 S. 23 - 41
Swoboda, Bernhard; Pennemann, Karin
Reciprocity of a Retailer’s Corporate Image and Store Image: Moderating Roles of Evaluation Approaches and Corporate Brand DominanceEuropean Retail Research. Bd. 27. H. 2. Springer Fachmedien Wiesbaden 2014 S. 21 - 54
Swoboda, Bernhard; Elsner, Stefan
What our Name Stands for: Retail Store Owners and their Employees in Store Flyer AdvertisingEuropean Retail Research. Bd. 27. H. 1. Springer Fachmedien Wiesbaden 2014 S. 59 - 78
Swoboda, Bernhard; Olejnik, Edith
A taxonomy of small- and medium-sized international family firmsJournal of International Entrepreneurship. Bd. 11. H. 2. Springer Nature 2013 S. 130 - 157
Swoboda, Bernhard; Pennemann, Karin; Hälsig, Frank
Being Global Brands Within a Local Business? Lessons Learned from International RetailersAmerican Marketing Association (AMA) Summer Marketing Educators' Conference. Boston. 2013
Schramm-Klein, Hanna; Steinmann, Sascha; Moschett, Dirk et al.
Do they take it Seriously? The Impact of Corporate Social Irresponsibility on Consumer Behavior in retailingAmerican Marketing Association (AMA) Winter Marketing Educators' Conference. Las Vegas. 2013
Swoboda, Bernhard
European Retail Research : 2012, Volume 26, Issue IIWiesbaden: Springer Fachmedien Wiesbaden 2013
Swoboda, Bernhard; Weiber, Rolf
Grundzüge betrieblicher Leistungsprozesse : Marketing, Innovation, Produktion, Logistik und BeschaffungMünchen: Vahlen 2013 268 S.
Zentes, Joachim; Swoboda, Bernhard; Schramm-Klein, Hanna
Internationales Marketing3. Aufl. München: Vahlen 2013 662 S.
Swoboda, Bernhard; Berg, Bettina; Schramm-Klein, Hanna
Reciprocal Effects of the Corporate Reputation and Store Equity of RetailersJournal of Retailing. Bd. 89. H. 4. Elsevier BV 2013 S. 447 - 459
Foscht, Thomas; Ernstreiter, Karin; Maloles, Cesar et al.
Retaining or returning? Some insights for a Better Understanding of Return BehaviorInternational Journal of Retail & Distribution Management. Bd. 41. H. 2. Emerald 2013 S. 113 - 134
Swoboda, Bernhard; Berg, Bettina; Schramm-Klein, Hanna et al.
The importance of retail brand equity and store accessibility for store loyalty in local competitionJournal of Retailing and Consumer Services. Bd. 20. H. 3. Elsevier BV 2013 S. 251 - 262
Swoboda, Bernhard; Elsner, Stefan
Transferring the Retail Format Successfully into Foreign CountriesJournal of International Marketing. Bd. 21. H. 1. American Marketing Association (AMA) 2013 S. 81 - 109
Swoboda, Bernhard; Elsner, Stefan; Zentes, Joachim
Bedeutung institutionalisierter Markteintrittsstrategien in internationalen HandelsunternehmenMarkteintrittsstrategien – Dynamik und Komplexität – Tagungsband Kommission Internationales Management. Wiesbaden: Gabler 2012 S. 95 - 121
Swoboda, Bernhard; Schlüter, Andrea; Olejnik, Edith et al.
Does Centralising Global Account Management Activities in Response to International Retailers Pay Off?Management International Review. Bd. 52. H. 5. Springer Nature 2012 S. 727 - 756
by] Thomas Rudolph, [edited; [et al.], ...
European retail research Volume 26 Issue IWiesbaden: Gabler 2012
Zentes, Joachim; Swoboda, Bernhard; Morschett, Dirk et al.
Handbuch Handel : Strategien – Perspektiven – Internationaler Wettbewerb2. Aufl. Wiesbaden: Springer Fachmedien Wiesbaden 2012
Swoboda, Bernhard; Pennemann, Karin; Taube, Markus et al.
Purchase Intention toward Counterfeits - Antecedents and Consequences from Culturally Diverse CountriesAdvances in Consumer Research. Bd. 38. Duluth: Association for Consumer Research 2012 S. 636 - 637
Olejnik, Edith; Swoboda, Bernhard
SMEs' internationalisation patterns: descriptives, dynamics and determinantsInternational Marketing Review. Bd. 29. H. 5. Emerald 2012 S. 466 - 495
Swoboda, Bernhard; Pennemann, Karin; Taube, Markus
The Effects of Perceived Brand Globalness and Perceived Brand Localness in China: Empirical Evidence on Western, Asian, and Domestic RetailersJournal of International Marketing. Bd. 20. H. 4. American Marketing Association (AMA) 2012 S. 72 - 95
Swoboda, Bernhard; Pennemann, Karin; Taube, Markus et al.
The Globalness Route toward Brand Equity: How Consumer and Brand Level Factors change the Route to SuccessAdvances for Consumer Research. Bd. 39. Duluth: Associations for Consumer Research 2012 S. 122 - 133
Swoboda, Bernhard; Olejnik, Edith; Morschett, Dirk
Changes in foreign operation modes: Stimuli for increases versus reductionsInternational Business Review. Bd. 20. H. 5. Elsevier BV 2011 S. 578 - 590
Swoboda, Bernhard; Pennemann, Karin; Taube, Klaus et al.
Do Foreign Brand Preferences Lead to Counterfeiting? Cross-Country InsightsAdvances in Consumer Research. Bd. 39. Duluth: Association for Consumer Research 2011 S. 399 - 405
Swoboda, Bernhard; Schlüter, Andrea; Olejnik, Edith
Erfolgsrelevanz von KAM Strategien und Strukturen gegenüber internationalen HandelskundenMarketing ZFP - Journal of Research and Management. Bd. 33. H. 4. C.H. Beck 2011 S. 278 - 292
Morschett, Dirk; Rudolph, Thomas; Schnedlitz, Peter et al.
European Retail Research Volume 25 Issue IWiesbaden: Gabler 2011
Rudolph, Thomas; Foscht, Thomas; Morschett, Dirk et al.
European Retail Research Volume 25 Issue IIWiesbaden: Gabler 2011
Swoboda, Bernhard
Fallstudien zum Internationalen Management : Grundlagen – Praxiserfahrungen – Perspektiven4. Aufl. Wiesbaden: Gabler Verlag 2011
Zentes, Joachim; Swoboda, Berhnard; Foscht, Thomas
Handelsmanagement3. Aufl. München: Vahlen 2011 934 S.
Foscht, Thomas; Schloffer, Judith; Swoboda, Bernhard
HandelsMonitor 2011: Soziodemographische Entwicklung – Konsequenzen für schrumpfende MärkteFrankfurt/Main: Deutscher Fachverlag 2011
Swoboda, Bernhard; Meierer, Markus; Foscht, Thomas et al.
International SME Alliances: The Impact of Alliance Building and Configurational Fit on SuccessLong Range Planning. Bd. 44. H. 4. Elsevier BV 2011 S. 271 - 288
Swoboda, Bernhard; Elsner, Stefan
Standardization of Front-end Offers and Back-end Processes of International Store RetailersEuropean Retail Research. Bd. 25. H. 2. Gabler Verlag 2011 S. 39 - 62
Swoboda, Bernhard; Pennemann, Karin; Taube, Markus
The Globalness Route toward Brand Equity: How Consumer and Brand Level Factors change the Route to SuccessAmerican Marketing Association (AMA) Summer Educators´ Conference Proceedings. St. Louise. 2011
Foscht, Thomas; Maloles, Cesar; Swoboda, Bernhard et al.
Debit and credit card usage and satisfaction: Who uses which and why - evidence from AustriaInternational Journal of Bank Marketing. Bd. 28. H. 2. Emerald 2010 S. 150 - 165
Morschett, Dirk; Schramm-Klein, Hanna; Swoboda, Bernhard
Decades of research on market entry modes: What do we really know about external antecedents of entry mode choice?Journal of International Management. Bd. 16. H. 1. Elsevier BV 2010 S. 60 - 77
Swoboda, Bernhard; Elsner, Stefan; Foscht, Thomas et al.
Doing the Right Things and Doing the Things Right – Endorsers in Retail Store Flyer AdvertisingAssociation of Consumer Research. Bd. 37. 2010 S. 399 - 406
Schnedlitz, Peter; Morschett, Dirk; Rudolph, Thomas et al.
European Retail Research Volume 24 Issue IWiesbaden: Gabler 2010
Morschett, Dirk; Rudolph, Thomas; Schnedlitz, Peter et al.
European Retail Research Volume 24 Issue IIWiesbaden: Gabler 2010
Sirgy, M. Joseph; Lee, Dong-Jin; Grzeskowiak, Stephan et al.
Quality of College Life (QCL) of Students: Further Validation of a Measure of Well-beingSocial Indicators Research. Bd. 99. H. 3. Springer Nature 2010 S. 375 - 390
Swoboda, Bernhard; Löwenberg, Margot
The global sustainability initiative „Quality & Responsibility“ and the concept of „Performance based on Sustainability“ – The Henkel Example ; Case-Study ; Fallstudien-SammlungTrier, Düsseldorf: Henkel 2010 133 S.
Swoboda, Bernhard; Pop, Nicole A.; Dabija, Christian
Vertical Alliances between Retailers and Manufacturer Companies in the Fashion IndustryAmfiteatru Economic Journal. Bd. 12. H. 28. 2010 S. 634 - 649
Swoboda, Bernhard; Jager, Martin; Morschett, Dirk et al.
A Behavior-Based Analysis of the Changes of the Structure, Systems, and Culture in the Internationalization Processes over TimeInternational Business Research. Bd. 4. Emerald 2009 S. 41 - 65
Schülter, Andrea; Swoboda, Bernhard
Consequences of Grocery Retailer Internationalization on KAM Organization – Research Framework and HypothesesEuropean Retail Research. Bd. 23. H. 2. 2009 S. 23 - 49
Swoboda, Bernhard; Berg, Bettina; Pop, Alexander et al.
Consumer Perceptions of Grocery Retail Formats in Romania: The Varying Impact of Retailer AttributesEuropean Retail Research. Bd. 23. H. 1. 2009 S. 101 - 123
Swoboda, Bernhard; Meier, Markus; Morschett, Dirk et al.
Endorsing Product Brands Through a Standardized Corporate Brand – Cross National Perceptions and EffectsAmerican Marketing Association (AMA) Summer Educators? Conference Proceedings. Chicago. 2009
Swoboda, Bernhard; Morschett, Dirk; Rudolph, Thomas et al.
European Retail Research Volume 23 Issue IWiesbaden: Gabler 2009
Schnedlitz, Peter; Morschett, Dirk; Rudolph, Thomas et al.
European Retail Research Volume 23 Issue IIWiesbaden: Gabler 2009
Swoboda, Bernhard; Foscht, Thomas; Maloles, Cesar et al.
Exploring how garment firms choose international sourcing‐ and sales‐country marketsJournal of Fashion Marketing and Management: An International Journal. Bd. 13. H. 3. Emerald 2009 S. 406 - 430
Swoboda, Bernhard; Foscht, Thomas; Pennemann, Karin
HandelsMonitor 2009: Internationalisierung des Handels - erfolgreiches "Going" & "Being International"Frankfurt, M.: Dt. Fachverl. 2009 247 S.
Swoboda, Bernhard; Zentes, Joachim; Elsner, Stefan
Internationalisation of Retail Firms: State of the Art after 20 Years of ResearchMarketing ZFP - Journal of Research and Mangagement. Bd. 5. H. JRM 2. C.H. Beck 2009 S. 105 - 128
Swoboda, Bernhard; Haelsig, Frank; Schramm‐Klein, Hanna et al.
Moderating role of involvement in building a retail brandInternational Journal of Retail & Distribution Management. Bd. 37. H. 11. Emerald 2009 S. 952 - 974
Swoboda, Bernhard; Jager, Martin; Dabija, Dan Cristian
Schritt für Schritt: Erfolgreiche Internationalisierungsstufen von KMUMarketing Review St. Gallen. Bd. 26. H. 3. Springer Nature 2009 S. 10 - 15
Flecker, Johannes; Foscht, Thomas; Maloles III, Cesar et al.
Using Music to Create and Enhance Brand PersonalityAmerican Marketing Association (AMA) Winter Marketing Educators’ Conference Proceedings. Tampa. 2009 S. 54 - 56
Swoboda, Bernhard; Anderer, Michael
Coordinating the international retailing firm: Exploratory models and evaluations of structural, systemic, and cultural optionsJournal of Retailing and Consumer Services. Bd. 15. H. 2. Elsevier BV 2008 S. 104 - 117
Swoboda, Bernhard; Jager, Martin; Meierer, Markus
Dekonstruktion von Wertschöpfungsketten – Ausprägungen, Strukturierungsoptionen und EntscheidungsschritteWiSt - Wirtschaftswissenschaftliches Studium. Bd. 37. H. 10. C.H. Beck 2008 S. 532 - 539
Morschett, Dirk; Swoboda, Bernhard; Schramm-Klein, Hanna
Einflussfaktoren auf die Wahl einer Markteintrittsstrategie: Eine meta-analytische Untersuchung der Entscheidung zwischen Tochtergesellschaft und KooperationJournal of Business Economics. Bd. 78. H. 5. Springer Nature 2008 S. 509 - 551
Morschett, Dirk; Schramm-Klein, Hanna; Swoboda, Bernhard
Entry Modes for Manufacturers’ International After-Sales Service: Analysis of Transaction-specific, Firm-specific and Country-specific DeterminantsManagement International Review. Bd. 48. H. 5. Springer Nature 2008 S. 525 - 550
Swoboda, Bernhard; Morschett, Dirk; Rudolph, Thomas et al.
European Retail Research Volume 22Wiesbaden: Gabler 2008
Foscht, Thomas; Maloles, Cesar; Schloffer, Judith et al.
Exploring the Impact of Customer Satisfaction on Food Retailers' Evolution: Managerial Lessons From AustriaJournal of International Food & Agribusiness Marketing. Bd. 21. H. 1. Informa UK Limited 2008 S. 67 - 82
Swoboda, Bernhard S.
International Business- Strategy, Management, and the New Realities - Biblio ServiceManagement International Review. Bd. 48. H. 6. Springer Nature 2008 S. 793 - 798
Clique, Gérard; Foscht, Thomas; Swoboda, Bernhard
International Value Chain Activities of Retailers and WholesalersSpecial Issue of the Journal of Retailing and Consumer Services. Bd. 15. H. 2. 2008 S. 63 - 77
Swoboda, Bernhard; Foscht, Thomas; Cliquet, Gérard
International value chain processes by retailers and wholesalers — A general approachJournal of Retailing and Consumer Services. Bd. 15. H. 2. Elsevier BV 2008 S. 55 - 77
Swoboda, Bernhard; Jager, Martin; Moser, Reinhard
Investments und Divestments - Gründe für den Wandel der Betätigungsformen aus ManagementsichtAusländische Direktinvestitionen – Tagungsband der Kommission Internationales Management 2007. Wiesbaden: Gabler 2008 S. 55 - 77