Univ.-Prof. Dr. Bernhard Swoboda
Betriebswirtschaftslehre, Universität Trier
Swoboda, Bernhard; Foscht, Thomas; Schramm-Klein, Hanna
Handelsmanagement : Offline-, Online- und Omnichannel-Handel4. Aufl. München: Verlag Franz Vahlen 2019 935 S.
Swoboda, Bernhard; Morbe, Lukas
International Grocery Retailers' Country Environment, Resources and Loyal Performancee. A Cross-classified Multi-level ApproachMarketing ZFP – Journal of Research and Management. Bd. 41. H. 1. München: Beck [u.a.] 2019 S. 4 - 23
Swoboda, Bernhard; Batton, Nadine
National cultural value models and reputation of MNCsCross Cultural & Strategic Management. Bd. 26. H. 2. Bingley: Emerald 2019 S. 166 - 198
Batton, Nadine; Swoboda, Bernhard
Examining the Diverse Roles of Corporate Reputation Dimensions for Multinational Corporations: A cross-national analysisAmerican Marketing Association (AMA) Summer Conference. Boston. 2018
Schramm-Klein, Hanna; Swoboda, Bernhard
Handelsmarken und Handelsmarkenpolitik: Aktuelle Fragen und ForschungserkenntnisseWirtschaftswissenschaftliches Studium (WiSt). Bd. 47. H. 11. München: Vahlen 2018 S. 12 - 19
Swoboda, Bernhard; Sinning, Carolina; Hirschmann, Johannes
International Market Development im Online- und Offline-CommerceService Business Development – Forum Dienstleistungsmanagement. Wiesbaden: Springer Gabler 2018 S. 191 - 227
Swoboda, Bernhard; Morbe, Lukas; Hirschmann, Johannes
International strategy’s effects on retailers’ local implementation and performanceInternational Business Review. Bd. 27. H. 3. Elsevier BV 2018 S. 642 - 653
Batton, Nadine; Swoboda, Bernhard
Investigating Corporate Reputation Dimensions Across Nations: Diverse Roles for Multinational CorporationsEuropean Marketing Academy (EMAC) Conference Proceedings. Glasgow. 2018
Swoboda, Bernhard; Morbe, Lukas; Dabija, Dan-Cristian
An Inter- and Intra-format Perspective on Transfer and Perception of Retail FormatsMarketing ZFP - Journal of Research and Management. Bd. 39. H. 4. C.H. Beck 2017 S. 24 - 36
Swoboda, Bernhard; Huber, Cathrin; Schuster, Tassilo et al.
Corporate Reputation Effects Across Nations: The Impact of Country Distances and Firm-Specific ResourcesManagement International Review. Bd. 57. H. 5. Springer Nature 2017 S. 717 - 748
Hirschmann, Johannes; Batton, Nadine; Swoboda, Bernhard
Diverse Roles of Corporate Reputation Dimensions for MNCs: An Analysis across NationsEuropean International Business Academy (EIBA) Conference. Mailand. 2017
Swoboda, Bernhard; Morbe, Lukas; Dabija, Christian
International Transfer and Perception of Retail Formats. An Inter- and Intraformat Comparison Study in Germany, France and RomaniaMarketing ZFP – Journal of Research and Management. Bd. 39. H. 3. 2017 S. 56 - 81
Foscht, Thomas; Swoboda, Bernhard; Schramm-Klein, Hanna
Käuferverhalten : Grundlagen - Perspektiven - Anwendungen6. Aufl. Wiesbaden: Springer Gabler 2017 346 S.
Hirschmann, Johannes; Swoboda, Bernhard
Multilevel Structural Equation Modelling in Marketing and Management ResearchMarketing ZFP. Bd. 39. H. 3. C.H. Beck 2017 S. 50 - 75
Swoboda, Bernhard; Hirschmann, Johannes
Perceptions and effects of cross-national corporate reputationInternational Marketing Review. Bd. 34. H. 6. Emerald 2017 S. 909 - 944
Swoboda, Bernhard; Hirschmann, Johannes
Perceptions and Effects of Cross-National Corporate Reputation: The Role of National CultureAcademy of International Business (AIB) Conference. Dubai. 2017
Weindel, Julia; Swoboda, Bernhard
A Cross-Lagged Analysis of the Reciprocal Effects of Perceived Value and Retail Brand EquityMarketing ZFP - Journal of Business and Marketing. Bd. 38. H. 2. C.H. Beck 2016 S. 92 - 104
Swoboda, Bernhard; Weindel, Julia; Schramm-Klein, Hanna
Crosswise and reciprocal interdependencies within retailers’ multichannel structuresThe International Review of Retail, Distribution and Consumer Research. Bd. 26. H. 4. Informa UK Limited 2016 S. 347 - 374
Swoboda, Bernhard; Hirschmann, Johannes
Does Being Perceived as Global Pay Off? An Analysis of Leading Foreign and Domestic Multinational Corporations in India, Japan, and the United StatesJournal of International Marketing. Bd. 24. H. 3. American Marketing Association (AMA) 2016 S. 1 - 30
Schu, Matthias; Morschett, Dirk; Swoboda, Bernhard
Internationalization Speed of Online Retailers: A Resource-Based Perspective on the Influence FactorsManagement International Review. Bd. 56. H. 5. Springer Nature 2016 S. 733 - 757
Grzeskowiak, Stephan; Sirgy, M. Joseph; Foscht, Thomas et al.
Linking retailing experiences with life satisfaction: The concept of store-type congruity with shopper´s identityInternational Journal of Retail & Distribution Management. Bd. 44. H. 2. Emerald 2016 S. 124 - 138
Swoboda, Bernhard; Weindel, Julia; Hälsig, Frank
Predictors and effects of retail brand equity – A cross-sectoral analysisJournal of Retailing and Consumer Services. Bd. 31. H. 4. Elsevier BV 2016 S. 265 - 276
Swoboda, Bernhard; Schramm-Klein, Hanna; Weindel, Julia
Retail Branding : Handelsunternehmen als Marken : enorme Bedeutung und vielfache Effekte1. Aufl. Frankfurt am Main: dfv´Mediengruppe Fachbuch, Deutscher Fachverlag 2016 351 S.
Schramm-Klein, Hanna; Zentes, Joachim; Steinmann, Sascha et al.
Retailer Corporate Social Responsibility Is Relevant to Consumer BehaviorBusiness & Society. Bd. 55. H. 4. SAGE Publications 2016 S. 550 - 575
Swoboda, Bernhard; Foscht, Thomas
Co-operation Activities of Middle-Sized Retailers and Manufacturers in the Fashion Industry—A Look at Competences, Potentials, Realization and Success Factors in Value Chain ActivitiesEuropean Retail Research. Bd. 28. H. 1. Springer Fachmedien Wiesbaden 2015 S. 103 - 118