Univ.-Prof. Dr. Bernhard Swoboda - Publikationen

Swoboda, Bernhard; Foscht, Thomas; Schramm-Klein, Hanna
Handelsmanagement : Offline-, Online- und Omnichannel-Handel
4. Aufl. München: Verlag Franz Vahlen 2019 935 S.

Swoboda, Bernhard; Morbe, Lukas
International Grocery Retailers' Country Environment, Resources and Loyal Performancee. A Cross-classified Multi-level Approach
Marketing ZFP – Journal of Research and Management. Bd. 41. H. 1. München: Beck [u.a.] 2019 S. 4 - 23

Swoboda, Bernhard; Batton, Nadine
National cultural value models and reputation of MNCs
Cross Cultural & Strategic Management. Bd. 26. H. 2. Bingley: Emerald 2019 S. 166 - 198

Batton, Nadine; Swoboda, Bernhard
Examining the Diverse Roles of Corporate Reputation Dimensions for Multinational Corporations: A cross-national analysis
American Marketing Association (AMA) Summer Conference. Boston. 2018

Schramm-Klein, Hanna; Swoboda, Bernhard
Handelsmarken und Handelsmarkenpolitik: Aktuelle Fragen und Forschungserkenntnisse
Wirtschaftswissenschaftliches Studium (WiSt). Bd. 47. H. 11. München: Vahlen 2018 S. 12 - 19

Swoboda, Bernhard; Sinning, Carolina; Hirschmann, Johannes
International Market Development im Online- und Offline-Commerce
Service Business Development – Forum Dienstleistungsmanagement. Wiesbaden: Springer Gabler 2018 S. 191 - 227

Swoboda, Bernhard; Morbe, Lukas; Hirschmann, Johannes
International strategy’s effects on retailers’ local implementation and performance
International Business Review. Bd. 27. H. 3. Elsevier BV 2018 S. 642 - 653

Batton, Nadine; Swoboda, Bernhard
Investigating Corporate Reputation Dimensions Across Nations: Diverse Roles for Multinational Corporations
European Marketing Academy (EMAC) Conference Proceedings. Glasgow. 2018

Swoboda, Bernhard; Morbe, Lukas; Dabija, Dan-Cristian
An Inter- and Intra-format Perspective on Transfer and Perception of Retail Formats
Marketing ZFP - Journal of Research and Management. Bd. 39. H. 4. C.H. Beck 2017 S. 24 - 36

Swoboda, Bernhard; Huber, Cathrin; Schuster, Tassilo et al.
Corporate Reputation Effects Across Nations: The Impact of Country Distances and Firm-Specific Resources
Management International Review. Bd. 57. H. 5. Springer Nature 2017 S. 717 - 748

Hirschmann, Johannes; Batton, Nadine; Swoboda, Bernhard
Diverse Roles of Corporate Reputation Dimensions for MNCs: An Analysis across Nations
European International Business Academy (EIBA) Conference. Mailand. 2017

Swoboda, Bernhard; Morbe, Lukas; Dabija, Christian
International Transfer and Perception of Retail Formats. An Inter- and Intraformat Comparison Study in Germany, France and Romania
Marketing ZFP – Journal of Research and Management. Bd. 39. H. 3. 2017 S. 56 - 81

Foscht, Thomas; Swoboda, Bernhard; Schramm-Klein, Hanna
Käuferverhalten : Grundlagen - Perspektiven - Anwendungen
6. Aufl. Wiesbaden: Springer Gabler 2017 346 S.

Hirschmann, Johannes; Swoboda, Bernhard
Multilevel Structural Equation Modelling in Marketing and Management Research
Marketing ZFP. Bd. 39. H. 3. C.H. Beck 2017 S. 50 - 75

Swoboda, Bernhard; Hirschmann, Johannes
Perceptions and effects of cross-national corporate reputation
International Marketing Review. Bd. 34. H. 6. Emerald 2017 S. 909 - 944

Swoboda, Bernhard; Hirschmann, Johannes
Perceptions and Effects of Cross-National Corporate Reputation: The Role of National Culture
Academy of International Business (AIB) Conference. Dubai. 2017

Weindel, Julia; Swoboda, Bernhard
A Cross-Lagged Analysis of the Reciprocal Effects of Perceived Value and Retail Brand Equity
Marketing ZFP - Journal of Business and Marketing. Bd. 38. H. 2. C.H. Beck 2016 S. 92 - 104

Swoboda, Bernhard; Weindel, Julia; Schramm-Klein, Hanna
Crosswise and reciprocal interdependencies within retailers’ multichannel structures
The International Review of Retail, Distribution and Consumer Research. Bd. 26. H. 4. Informa UK Limited 2016 S. 347 - 374

Swoboda, Bernhard; Hirschmann, Johannes
Does Being Perceived as Global Pay Off? An Analysis of Leading Foreign and Domestic Multinational Corporations in India, Japan, and the United States
Journal of International Marketing. Bd. 24. H. 3. American Marketing Association (AMA) 2016 S. 1 - 30

Schu, Matthias; Morschett, Dirk; Swoboda, Bernhard
Internationalization Speed of Online Retailers: A Resource-Based Perspective on the Influence Factors
Management International Review. Bd. 56. H. 5. Springer Nature 2016 S. 733 - 757

Grzeskowiak, Stephan; Sirgy, M. Joseph; Foscht, Thomas et al.
Linking retailing experiences with life satisfaction: The concept of store-type congruity with shopper´s identity
International Journal of Retail & Distribution Management. Bd. 44. H. 2. Emerald 2016 S. 124 - 138

Swoboda, Bernhard; Weindel, Julia; Hälsig, Frank
Predictors and effects of retail brand equity – A cross-sectoral analysis
Journal of Retailing and Consumer Services. Bd. 31. H. 4. Elsevier BV 2016 S. 265 - 276

Swoboda, Bernhard; Schramm-Klein, Hanna; Weindel, Julia
Retail Branding : Handelsunternehmen als Marken : enorme Bedeutung und vielfache Effekte
1. Aufl. Frankfurt am Main: dfv´Mediengruppe Fachbuch, Deutscher Fachverlag 2016 351 S.

Schramm-Klein, Hanna; Zentes, Joachim; Steinmann, Sascha et al.
Retailer Corporate Social Responsibility Is Relevant to Consumer Behavior
Business & Society. Bd. 55. H. 4. SAGE Publications 2016 S. 550 - 575

Swoboda, Bernhard; Foscht, Thomas
Co-operation Activities of Middle-Sized Retailers and Manufacturers in the Fashion Industry—A Look at Competences, Potentials, Realization and Success Factors in Value Chain Activities
European Retail Research. Bd. 28. H. 1. Springer Fachmedien Wiesbaden 2015 S. 103 - 118

Puchert, Cathrin; Swoboda, Bernhard; Hälsig, Frank
Do External and Internal Factors Determine Corporate Reputation Across Nations
European Academy of Marketing. Leuven. 2015

Foscht, Thomas; Morschett, Dirk; Rudolph, Thomas et al.
European Retail Research : 2013, Volume 27, Issue II
2015. Aufl. Wiesbaden: Springer Fachmedien Wiesbaden 2015

Foscht, Thomas; Morschett, Dirk; Rudolph, Thomas et al.
European Retail Research : 2014, Volume 28, Issue I
2015. Aufl. Wiesbaden: Springer Fachmedien Wiesbaden 2015

Swoboda, Bernhard; Puchert, Cathrin; Morschett, Dirk
Explaining the differing effects of corporate reputation across nations: a multilevel analysis
Journal of the Academy of Marketing Science. Bd. 44. H. 4. Springer Nature 2015 S. 454 - 473

Swoboda, Bernhard; Elsner, Stefan; Olejnik, Edith
How do past mode choices influence subsequent entry? A study on the boundary conditions of preferred entry modes of retail firms
International Business Review. Bd. 24. H. 3. Elsevier BV 2015 S. 506 - 517

Schramm-Klein, Hanna; Morschett, Dirk; Swoboda, Bernhard
Retailer corporate social responsibility: Shedding light on CSR´s Impact on Profit of Intermediaries in Marketing Channels
International Journal of Retail & Distribution Management. Bd. 43. H. 4/5. Emerald 2015 S. 403 - 431

Swoboda, Bernhard; Seibel, Christoph; Schlüter, Andrea
Successful GAM Organisation for Companies that Supply International Retailers and the Role of international Marketing Strategy
European Retail Research. Bd. 28. H. 1. Springer Fachmedien Wiesbaden 2015 S. 27 - 48

Schramm-Klein, Hanna; Wagner, Gerhard; Neus, Florian et al.
(R)Evolution des Mehrkanalhandels : von Multi-Channel- über Cross-Channel- zu Omni-Channel-Retailing
Frankfurt, M.: dfv-Mediengruppe 2014 352 S.

Swoboda, Bernhard; Pennemann, Karin
Do International Retailers benefit from being Global in Emerging Countries? A Multilevel Study in China
Marketing ZFP - Journal of Research and Mangagement. Bd. 36. H. 2. C.H. Beck 2014 S. 141 - 150

Swoboda, Bernhard
European Retail Research : 2013, Volume 27, Issue I
2014. Aufl. Wiesbaden: Springer Fachmedien Wiesbaden 2014

Swoboda, Bernhard; Berg, Bettina; Dabija, Dan-Cristian
International transfer and perception of retail formats: A comparison study in Germany and Romania
International Marketing Review. Bd. 31. H. 2. Emerald 2014 S. 155 - 180

Swoboda, Bernhard; Olejnik, Edith
Linking Processes and Dynamic Capabilities of International SMEs: The Mediating Effect of International Entrepreneurial Orientation
Journal of Small Business Management. Bd. 54. H. 1. Wiley-Blackwell 2014 S. 139 - 161

Swoboda, Bernhard; Elsner, Stefan; Morschett, Dirk
Preferences and Performance of International Strategies in Retail Sectors: An Empirical Study
Long Range Planning. Bd. 47. H. 4. Elsevier BV 2014 S. 319 - 336

Swoboda, Bernhard; Pennemann, Karin; Taube, Markus
Purchasing the Counterfeit: Antecedences and Consequences from Culturally diverse Countries
European Retail Research. Bd. 27. H. 1. Springer Fachmedien Wiesbaden 2014 S. 23 - 41

Swoboda, Bernhard; Pennemann, Karin
Reciprocity of a Retailer’s Corporate Image and Store Image: Moderating Roles of Evaluation Approaches and Corporate Brand Dominance
European Retail Research. Bd. 27. H. 2. Springer Fachmedien Wiesbaden 2014 S. 21 - 54

Swoboda, Bernhard; Elsner, Stefan
What our Name Stands for: Retail Store Owners and their Employees in Store Flyer Advertising
European Retail Research. Bd. 27. H. 1. Springer Fachmedien Wiesbaden 2014 S. 59 - 78

Swoboda, Bernhard; Olejnik, Edith
A taxonomy of small- and medium-sized international family firms
Journal of International Entrepreneurship. Bd. 11. H. 2. Springer Nature 2013 S. 130 - 157

Swoboda, Bernhard; Pennemann, Karin; Hälsig, Frank
Being Global Brands Within a Local Business? Lessons Learned from International Retailers
American Marketing Association (AMA) Summer Marketing Educators' Conference. Boston. 2013

Schramm-Klein, Hanna; Steinmann, Sascha; Moschett, Dirk et al.
Do they take it Seriously? The Impact of Corporate Social Irresponsibility on Consumer Behavior in retailing
American Marketing Association (AMA) Winter Marketing Educators' Conference. Las Vegas. 2013

Swoboda, Bernhard
European Retail Research : 2012, Volume 26, Issue II
Wiesbaden: Springer Fachmedien Wiesbaden 2013

Swoboda, Bernhard; Weiber, Rolf
Grundzüge betrieblicher Leistungsprozesse : Marketing, Innovation, Produktion, Logistik und Beschaffung
München: Vahlen 2013 268 S.

Zentes, Joachim; Swoboda, Bernhard; Schramm-Klein, Hanna
Internationales Marketing
3. Aufl. München: Vahlen 2013 662 S.

Swoboda, Bernhard; Berg, Bettina; Schramm-Klein, Hanna
Reciprocal Effects of the Corporate Reputation and Store Equity of Retailers
Journal of Retailing. Bd. 89. H. 4. Elsevier BV 2013 S. 447 - 459

Foscht, Thomas; Ernstreiter, Karin; Maloles, Cesar et al.
Retaining or returning? Some insights for a Better Understanding of Return Behavior
International Journal of Retail & Distribution Management. Bd. 41. H. 2. Emerald 2013 S. 113 - 134

Swoboda, Bernhard; Berg, Bettina; Schramm-Klein, Hanna et al.
The importance of retail brand equity and store accessibility for store loyalty in local competition
Journal of Retailing and Consumer Services. Bd. 20. H. 3. Elsevier BV 2013 S. 251 - 262

Swoboda, Bernhard; Elsner, Stefan
Transferring the Retail Format Successfully into Foreign Countries
Journal of International Marketing. Bd. 21. H. 1. American Marketing Association (AMA) 2013 S. 81 - 109

Swoboda, Bernhard; Elsner, Stefan; Zentes, Joachim
Bedeutung institutionalisierter Markteintrittsstrategien in internationalen Handelsunternehmen
Markteintrittsstrategien – Dynamik und Komplexität – Tagungsband Kommission Internationales Management. Wiesbaden: Gabler 2012 S. 95 - 121

Swoboda, Bernhard; Schlüter, Andrea; Olejnik, Edith et al.
Does Centralising Global Account Management Activities in Response to International Retailers Pay Off?
Management International Review. Bd. 52. H. 5. Springer Nature 2012 S. 727 - 756

by] Thomas Rudolph, [edited; [et al.], ...
European retail research Volume 26 Issue I
Wiesbaden: Gabler 2012

Zentes, Joachim; Swoboda, Bernhard; Morschett, Dirk et al.
Handbuch Handel : Strategien – Perspektiven – Internationaler Wettbewerb
2. Aufl. Wiesbaden: Springer Fachmedien Wiesbaden 2012

Swoboda, Bernhard; Pennemann, Karin; Taube, Markus et al.
Purchase Intention toward Counterfeits - Antecedents and Consequences from Culturally Diverse Countries
Advances in Consumer Research. Bd. 38. Duluth: Association for Consumer Research 2012 S. 636 - 637

Olejnik, Edith; Swoboda, Bernhard
SMEs' internationalisation patterns: descriptives, dynamics and determinants
International Marketing Review. Bd. 29. H. 5. Emerald 2012 S. 466 - 495

Swoboda, Bernhard; Pennemann, Karin; Taube, Markus
The Effects of Perceived Brand Globalness and Perceived Brand Localness in China: Empirical Evidence on Western, Asian, and Domestic Retailers
Journal of International Marketing. Bd. 20. H. 4. American Marketing Association (AMA) 2012 S. 72 - 95

Swoboda, Bernhard; Pennemann, Karin; Taube, Markus et al.
The Globalness Route toward Brand Equity: How Consumer and Brand Level Factors change the Route to Success
Advances for Consumer Research. Bd. 39. Duluth: Associations for Consumer Research 2012 S. 122 - 133

Swoboda, Bernhard; Olejnik, Edith; Morschett, Dirk
Changes in foreign operation modes: Stimuli for increases versus reductions
International Business Review. Bd. 20. H. 5. Elsevier BV 2011 S. 578 - 590

Swoboda, Bernhard; Pennemann, Karin; Taube, Klaus et al.
Do Foreign Brand Preferences Lead to Counterfeiting? Cross-Country Insights
Advances in Consumer Research. Bd. 39. Duluth: Association for Consumer Research 2011 S. 399 - 405

Swoboda, Bernhard; Schlüter, Andrea; Olejnik, Edith
Erfolgsrelevanz von KAM Strategien und Strukturen gegenüber internationalen Handelskunden
Marketing ZFP - Journal of Research and Management. Bd. 33. H. 4. C.H. Beck 2011 S. 278 - 292

Morschett, Dirk; Rudolph, Thomas; Schnedlitz, Peter et al.
European Retail Research Volume 25 Issue I
Wiesbaden: Gabler 2011

Rudolph, Thomas; Foscht, Thomas; Morschett, Dirk et al.
European Retail Research Volume 25 Issue II
Wiesbaden: Gabler 2011

Swoboda, Bernhard
Fallstudien zum Internationalen Management : Grundlagen – Praxiserfahrungen – Perspektiven
4. Aufl. Wiesbaden: Gabler Verlag 2011

Zentes, Joachim; Swoboda, Berhnard; Foscht, Thomas
Handelsmanagement
3. Aufl. München: Vahlen 2011 934 S.

Foscht, Thomas; Schloffer, Judith; Swoboda, Bernhard
HandelsMonitor 2011: Soziodemographische Entwicklung – Konsequenzen für schrumpfende Märkte
Frankfurt/Main: Deutscher Fachverlag 2011

Swoboda, Bernhard; Meierer, Markus; Foscht, Thomas et al.
International SME Alliances: The Impact of Alliance Building and Configurational Fit on Success
Long Range Planning. Bd. 44. H. 4. Elsevier BV 2011 S. 271 - 288

Swoboda, Bernhard; Elsner, Stefan
Standardization of Front-end Offers and Back-end Processes of International Store Retailers
European Retail Research. Bd. 25. H. 2. Gabler Verlag 2011 S. 39 - 62

Swoboda, Bernhard; Pennemann, Karin; Taube, Markus
The Globalness Route toward Brand Equity: How Consumer and Brand Level Factors change the Route to Success
American Marketing Association (AMA) Summer Educators´ Conference Proceedings. St. Louise. 2011

Foscht, Thomas; Maloles, Cesar; Swoboda, Bernhard et al.
Debit and credit card usage and satisfaction: Who uses which and why - evidence from Austria
International Journal of Bank Marketing. Bd. 28. H. 2. Emerald 2010 S. 150 - 165

Morschett, Dirk; Schramm-Klein, Hanna; Swoboda, Bernhard
Decades of research on market entry modes: What do we really know about external antecedents of entry mode choice?
Journal of International Management. Bd. 16. H. 1. Elsevier BV 2010 S. 60 - 77

Swoboda, Bernhard; Elsner, Stefan; Foscht, Thomas et al.
Doing the Right Things and Doing the Things Right – Endorsers in Retail Store Flyer Advertising
Association of Consumer Research. Bd. 37. 2010 S. 399 - 406

Schnedlitz, Peter; Morschett, Dirk; Rudolph, Thomas et al.
European Retail Research Volume 24 Issue I
Wiesbaden: Gabler 2010

Morschett, Dirk; Rudolph, Thomas; Schnedlitz, Peter et al.
European Retail Research Volume 24 Issue II
Wiesbaden: Gabler 2010

Sirgy, M. Joseph; Lee, Dong-Jin; Grzeskowiak, Stephan et al.
Quality of College Life (QCL) of Students: Further Validation of a Measure of Well-being
Social Indicators Research. Bd. 99. H. 3. Springer Nature 2010 S. 375 - 390

Swoboda, Bernhard; Löwenberg, Margot
The global sustainability initiative „Quality & Responsibility“ and the concept of „Performance based on Sustainability“ – The Henkel Example ; Case-Study ; Fallstudien-Sammlung
Trier, Düsseldorf: Henkel 2010 133 S.

Swoboda, Bernhard; Pop, Nicole A.; Dabija, Christian
Vertical Alliances between Retailers and Manufacturer Companies in the Fashion Industry
Amfiteatru Economic Journal. Bd. 12. H. 28. 2010 S. 634 - 649

Swoboda, Bernhard; Jager, Martin; Morschett, Dirk et al.
A Behavior-Based Analysis of the Changes of the Structure, Systems, and Culture in the Internationalization Processes over Time
International Business Research. Bd. 4. Emerald 2009 S. 41 - 65

Schülter, Andrea; Swoboda, Bernhard
Consequences of Grocery Retailer Internationalization on KAM Organization – Research Framework and Hypotheses
European Retail Research. Bd. 23. H. 2. 2009 S. 23 - 49

Swoboda, Bernhard; Berg, Bettina; Pop, Alexander et al.
Consumer Perceptions of Grocery Retail Formats in Romania: The Varying Impact of Retailer Attributes
European Retail Research. Bd. 23. H. 1. 2009 S. 101 - 123

Swoboda, Bernhard; Meier, Markus; Morschett, Dirk et al.
Endorsing Product Brands Through a Standardized Corporate Brand – Cross National Perceptions and Effects
American Marketing Association (AMA) Summer Educators? Conference Proceedings. Chicago. 2009

Swoboda, Bernhard; Morschett, Dirk; Rudolph, Thomas et al.
European Retail Research Volume 23 Issue I
Wiesbaden: Gabler 2009

Schnedlitz, Peter; Morschett, Dirk; Rudolph, Thomas et al.
European Retail Research Volume 23 Issue II
Wiesbaden: Gabler 2009

Swoboda, Bernhard; Foscht, Thomas; Maloles, Cesar et al.
Exploring how garment firms choose international sourcing‐ and sales‐country markets
Journal of Fashion Marketing and Management: An International Journal. Bd. 13. H. 3. Emerald 2009 S. 406 - 430

Swoboda, Bernhard; Foscht, Thomas; Pennemann, Karin
HandelsMonitor 2009: Internationalisierung des Handels - erfolgreiches "Going" & "Being International"
Frankfurt, M.: Dt. Fachverl. 2009 247 S.

Swoboda, Bernhard; Zentes, Joachim; Elsner, Stefan
Internationalisation of Retail Firms: State of the Art after 20 Years of Research
Marketing ZFP - Journal of Research and Mangagement. Bd. 5. H. JRM 2. C.H. Beck 2009 S. 105 - 128

Swoboda, Bernhard; Haelsig, Frank; Schramm‐Klein, Hanna et al.
Moderating role of involvement in building a retail brand
International Journal of Retail & Distribution Management. Bd. 37. H. 11. Emerald 2009 S. 952 - 974

Swoboda, Bernhard; Jager, Martin; Dabija, Dan Cristian
Schritt für Schritt: Erfolgreiche Internationalisierungsstufen von KMU
Marketing Review St. Gallen. Bd. 26. H. 3. Springer Nature 2009 S. 10 - 15

Flecker, Johannes; Foscht, Thomas; Maloles III, Cesar et al.
Using Music to Create and Enhance Brand Personality
American Marketing Association (AMA) Winter Marketing Educators’ Conference Proceedings. Tampa. 2009 S. 54 - 56

Swoboda, Bernhard; Anderer, Michael
Coordinating the international retailing firm: Exploratory models and evaluations of structural, systemic, and cultural options
Journal of Retailing and Consumer Services. Bd. 15. H. 2. Elsevier BV 2008 S. 104 - 117

Swoboda, Bernhard; Jager, Martin; Meierer, Markus
Dekonstruktion von Wertschöpfungsketten – Ausprägungen, Strukturierungsoptionen und Entscheidungsschritte
WiSt - Wirtschaftswissenschaftliches Studium. Bd. 37. H. 10. C.H. Beck 2008 S. 532 - 539

Morschett, Dirk; Swoboda, Bernhard; Schramm-Klein, Hanna
Einflussfaktoren auf die Wahl einer Markteintrittsstrategie: Eine meta-analytische Untersuchung der Entscheidung zwischen Tochtergesellschaft und Kooperation
Journal of Business Economics. Bd. 78. H. 5. Springer Nature 2008 S. 509 - 551

Morschett, Dirk; Schramm-Klein, Hanna; Swoboda, Bernhard
Entry Modes for Manufacturers’ International After-Sales Service: Analysis of Transaction-specific, Firm-specific and Country-specific Determinants
Management International Review. Bd. 48. H. 5. Springer Nature 2008 S. 525 - 550

Swoboda, Bernhard; Morschett, Dirk; Rudolph, Thomas et al.
European Retail Research Volume 22
Wiesbaden: Gabler 2008

Foscht, Thomas; Maloles, Cesar; Schloffer, Judith et al.
Exploring the Impact of Customer Satisfaction on Food Retailers' Evolution: Managerial Lessons From Austria
Journal of International Food & Agribusiness Marketing. Bd. 21. H. 1. Informa UK Limited 2008 S. 67 - 82

Swoboda, Bernhard S.
International Business- Strategy, Management, and the New Realities - Biblio Service
Management International Review. Bd. 48. H. 6. Springer Nature 2008 S. 793 - 798

Clique, Gérard; Foscht, Thomas; Swoboda, Bernhard
International Value Chain Activities of Retailers and Wholesalers
Special Issue of the Journal of Retailing and Consumer Services. Bd. 15. H. 2. 2008 S. 63 - 77

Swoboda, Bernhard; Foscht, Thomas; Cliquet, Gérard
International value chain processes by retailers and wholesalers — A general approach
Journal of Retailing and Consumer Services. Bd. 15. H. 2. Elsevier BV 2008 S. 55 - 77

Swoboda, Bernhard; Jager, Martin; Moser, Reinhard
Investments und Divestments - Gründe für den Wandel der Betätigungsformen aus Managementsicht
Ausländische Direktinvestitionen – Tagungsband der Kommission Internationales Management 2007. Wiesbaden: Gabler 2008 S. 55 - 77

Swoboda, Bernhard; Foscht, Thomas
Schriftenreihe Handel und Internationales Marketing (Retaling and International Marketing),“
Wiesbaden: Gabler 2008

Foscht, Thomas; Maloles, Cesar; Swoboda, Bernhard et al.
The impact of culture on brand perceptions: a six‐nation study
Journal of Product & Brand Management. Bd. 17. H. 3. Emerald 2008 S. 131 - 142

Schramm-Klein, Hanna; Morschett, Dirk; Swoboda, Bernhard et al.
Verticalization: The impact of channel strategy on product brand loyalty and the role of involvement in the fashion industry
Advances in Consumer Research. Bd. 35. Association for Consumer Research 2008 S. 188 - 198

Morschett, Dirk; Schramm-Klein, Hanna; Swoboda, Bernhard
What do we Really Know about Foreign Market Entry Strategy Decision? A Meta-Analysis on the Choice Between Wholly-owned Subsidiaries and Cooperative Arrangements
50th Academy of International Business (AIB) Annual Meeting Proceedings. Milan. 2008

Swoboda, Bernhard; Haelsig, Frank; Morschett, Dirk et al.
An intersector analysis of the relevance of service in building a strong retail brand
Managing Service Quality: An International Journal. Bd. 17. H. 4. Emerald 2007 S. 428 - 448

Foscht, Thomas; Angerer, Thomas; Swoboda, Bernhard et al.
Der demographische Wandel als Herausforderung für das Marketing
Demographischer Wandel als unternehmerische Herausforderung. Stuttgart: Schäffer-Poeschel 2007 S. 159 - 173

Schramm-Klein, Hanna; Swoboda, Bernhard; Morschett, Dirk
Internet vs. brick-and-mortar stores - analysing the influence of shopping motives on retail channel choice among internet users
Journal of Customer Behaviour. Bd. 6. H. 1. Westburn Publishers 2007 S. 19 - 36

Swoboda, Bernhard; Schwarz, Sandra; Hälsig, Frank
Towards a conceptual model of country market selection: Selection processes of retailers and C&C wholesalers
The International Review of Retail, Distribution and Consumer Research. Bd. 17. H. 3. Informa UK Limited 2007 S. 253 - 282

Janz, Markus; Swoboda, Bernhard
Vertikales Retail-Management in der Fashion-Branche : Konzepte, Benchmarks, Praxisbeispiele
Frankfurt, M.: Dt. Fachverl. 2007 315 S.

Swoboda, Bernhard; Janz, Markus
Wertkettengestaltung in der Fashion-Branche — „Vertikales” Marketing von Systemmarken
Thexis. Bd. 24. H. 3. Springer Nature 2007 S. 11 - 16

Swoboda, Bernhard; Jager, Martin
Analyse der Zufriedenheitsfaktoren in internationalen Kooperationen von KMU
Oeconomica. Bd. 51. H. 1. 2006 S. 47 - 58

Swoboda, Bernhard; Jager, Martin
Analysis of the Satisfaction Factors in International Cooperation Activities with and without Capital Investment in SMEs
Management & Marketing. Bd. 1. H. 2. 2006 S. 15 - 36

Morschett, Dirk; Swoboda, Bernhard; Schramm-Klein, Hanna
Competitive strategies in retailing—an investigation of the applicability of Porter's framework for food retailers
Journal of Retailing and Consumer Services. Bd. 13. H. 4. Elsevier BV 2006 S. 275 - 287

Swoboda, Bernhard; Samadi, Sara; Foscht, Thomas et al.
Could the Results of Consumer Research in the Case of Manufacturers’ Brand Extension be transferred to the Brand Extension of Private Labels – An Exploratory Study
European Advances in Consumer Research. Bd. 7. Association for Consumer Research 2006 S. 84 - 91

Foscht, Thomas; Angerer, Thomas; Swoboda, Bernhard
Das Kundenalter als Einflussfaktor auf den Erfolg in Kundenbeziehungen im Handel – Analyse direkter und moderierender Effekte im Textileinzelhandel
Jahrbuch der Absatz- und Verbrauchsforschung. Bd. 52. H. 4. 2006 S. 397 - 417

Foscht, Thomas; Swoboda, Bernhard; Morschett, Dirk
Electronic commerce‐based internationalisation of small, niche‐oriented retailing companies: the case of Blue Tomato and the Snowboard industry
International Journal of Retail & Distribution Management. Bd. 34. H. 7. Emerald 2006 S. 556 - 572

Angerer, Thomas; Foscht, Thomas; Swoboda, Bernhard
Mixed Methods — Ein neuer neuerer er Zugang in der empirischen Marketingforschung
Der Markt. Bd. 45. H. 178. Springer Nature 2006 S. 115 - 127

Morschett, Dirk; Swoboda, Bernhard; Schramm-Klein, Hanna et al.
Shopping Orientations as Determinants of Attitudes towards Food Retailers and Perception of Store Attributes
European Advances in Consumer Research. Bd. 7. Association for Consumer Research 2006 S. 160 - 167

Swoboda, Bernhard; Harnack, Klaus; Janz, Markus et al.
Sortimentsmanagement in der Fashion-Branche — Was in zweistufigen Systemen von vertikal integrierten Unternehmen zu lernen ist
Thexis. Bd. 23. H. 2. Springer Nature 2006 S. 38 - 46

Swoboda, Bernhard; Foscht, Thomas; Schwarz, Sandra
Enormously Dynamic and Differing Strategies in Retailing Internationalisation: A Case Study on the Largest Food Retail Companies
The European Retail Digest. Bd. 46. 2005 S. 55 - 63

Zentes, Joachim
Kooperationen, Allianzen und Netzwerke : Grundlagen - Ansätze - Perspektiven
2. Aufl. Wiesbaden: Gabler 2005 1402 S.

Morschett, Dirk; Swoboda, Bernhard; Foscht, Thomas
Perception of store attributes and overall attitude towards grocery retailers: The role of shopping motives
The International Review of Retail, Distribution and Consumer Research. Bd. 15. H. 4. London: Informa UK Limited 2005 S. 423 - 447

Zentes, Joachim; Swoboda, Bernhard; Morschett, Dirk
Internationales Wertschöpfungsmanagement
München: Vahlen 2004 1143 S.

Foscht, Thomas; Angerer, Thomas; Moazedi, Laura et al.
Loyalty Marketing for 50+ Consumers: Findings for a better understanding of loyalty behaviour
The European Retail Digest. Bd. 46. 2004 S. 14 - 17

Swoboda, Bernhard
Postmoderne Organisationstheorie und Organisationsgestaltung - Besprechung des Buchs von Dirk Holtbrügge
Zeitschrift für Betriebswirtschaft. Bd. 73. H. 1. 2003 S. 101 - 104

Morschett, Dirk; Swoboda, Bernhard
Repositionierungsentscheidungen im Einzelhandel am Beispiel der kanadischen Kaufhauskette Eaton's - Lösungsskizze
WiSt - Wirtschaftswissenschaftliches Studium. Bd. 32. H. 4. C.H. Beck 2003 S. 243 - 260

Swoboda, Bernhard
Arbeitsbuch Marketing-Management
Stuttgart: Schäffer-Poeschel 2002 360 S.

Zentes, Joachim
B2B-Handel : Perspektiven des Groß- und Außenhandels
Frankfurt am Main: Dt. Fachverl. 2002 535 S.

Zentes, Joachim; Janz, Markus; Kabuth, Peter et al.
Best-Practice-Prozesse im Handel – Customer Relationship Management und Supply Chain Management
Frankfurt/Main: Deutscher Fachverlag 2002

Swoboda, Bernhard
Entry and Cooperative Strategies in International Business Expansion – Biblio Service
Management International Review. Bd. 42. H. 1. 2002 S. 107 - 111

Swoboda, Bernhard; Morschett, Dirk
Unternehmensentwicklung in internationalen Märkten am Beispiel der KBE GmbH - Lösungsskizze
WiSt - Wirtschaftswissenschaftliches Studium. Bd. 31. H. 7. C.H. Beck 2002 S. 417 - 428

Swoboda, Bernhard
Dynamische Prozesse der Internationalisierung : managementtheoretische und empirische Perspektiven des unternehmerischen Wandels
1. Aufl. WiesbadenWiesbaden: Dt. Univ.-Verl.Gabler 2001 535 S.

Zentes, Joachim; Swoboda, Bernhard
Grundbegriffe des Marketing : marktorientiertes globales Management-Wissen
5. Aufl. Stuttgart: Schäffer-Poeschel 2001 658 S.

Swoboda, Bernhard; Göppel, Andrea; Esch, Franz-Rudolph
Retailing from a Behavioural Point of View and Convenience-orientation – Consumer Preferences and Measurement with Conjoint Analysis
European Advances in Consumer Research. Bd. 5. 2001 S. 101 - 106

Zentes, Joachim; Swoboda, Bernhard
Allied groups on the road to complex networks
Technology in Society. Bd. 22. H. 1. Elsevier BV 2000 S. 133 - 150

Swoboda, Bernhard; Zentes, Joachim
Auswirkungen des Electronic Commerce auf den Handel
Die Betriebswirtschaft. Bd. 60. H. 6. 2000 S. 687 - 706

Swoboda, Bernhard
Messung von Einkaufsstättenpräferenzen auf der Basis der Conjoint-Analyse
Die Betriebswirtschaft. Bd. 60. H. 2. 2000 S. 149 - 166

Swoboda, Bernhard
Methoden der empirischen Messung der Preissensibilität gegenüber Einkaufsstätten - Verfahrens- und Ergebnisvergleich
Zeitschrift für Betriebswirtschaft. Bd. 70. H. 11. 2000 S. 1281 - 1304

Zentes, Joachim; Swoboda, Bernhard
Unterschiedliche Perspektiven und Ebenen der Erfolgsmessung
Die Betriebswirtschaft. Bd. 60. H. 1. 2000 S. 128 - 133

Swoboda, Bernhard; Morschett, Dirk
Urban Entertainment Center
Wirtschaftswissenschaftliches Studium. Bd. 30. H. 2. 2000 S. 105 - 108

Swoboda, Bernhard
Ausprägungen und Determinanten der zunehmenden Convenienceorientierung von Konsumenten
Marketing – ZFP. Bd. 21. H. 2. 1999 S. 95 - 104

Swoboda, Bernhard; Morschett, Dirk
Cross Docking in der Konsumgüterdistribution
Wirtschaftswissenschaftliches Studium. Bd. 29. H. 6. 1999 S. 331 - 334

Zentes, Joachim; Swoboda, Bernhard
Motive und Erfolgsgrößen internationaler Kooperation mittelständischer Unternehmen – Überprüfung kontingenztheoretischer Hypothesen
Die Betriebswirtschaft. Bd. 59. H. 1. 1999 S. 44 - 60

Zentes, Joachim; Swoboda, Bernhard
Neuere Entwicklungen im Handelsmanagement - Umfeldbedingungen und Strategische Konzepte
Marketing – ZFP. Bd. 21. H. 1. 1999 S. 75 - 90

Swoboda, Bernhard S.
Conditions of consumer information seeking: theoretical foundations and empirical results of using interactive multimedia systems
The International Review of Retail, Distribution and Consumer Research. Bd. 8. H. 4. Informa UK Limited 1998 S. 361 - 381

Swoboda, Bernhard; Morschett, Dirk
Entwicklungspfade der Handelslogistik: Neuorientierung der Logistikkonzepte international tätiger Handelsunternehmen
Thexis. Bd. 15. H. 1. 1998 S. 45 - 49

Zentes, Joachim; Swoboda, Bernhard
Globales Handelsmanagement : Voraussetzungen - Strategien - Beispiele
Frankfurt am Main: Dt. Fachverl. 1998 558 S.

Zentes, Joachim; Swoboda, Bernhard
HandelsMonitor I/98: Wo wird Handel im Jahre 2005 `gemacht´
Frankfurt/Main: Deutscher Fachverlag 1998

Swoboda, Bernhard; G., Basil; Olofsson, Anna
Multimedia Customer Information Systems at the Point of Sale: Selected Results of an Impact Analysis
European Advances in Consumer Research. Bd. 3. Association for Consumer Research 1998 S. 239 - 246

Swoboda, Bernhard
Wertschöpfungspartnerschaften in der Konsumgüterwirtschaft. Ökonomische und ökologische Aspekte des ECR-Managements
Wirtschaftswissenschaftliches Studium. Bd. 26. H. 9. 1997 S. 449 - 454

Swoboda, Bernhard; Belz, Christian; Tomczak, Torsten
Akzeptanzmessung bei modernen Informations- und Kommunikationstechnologien : theoretische und empirische Ergebnisse am Beispiel multimedialer Kundeninformationssysteme
St. Gallen: THEXIS 1996 87 S.

Swoboda, Bernhard
Interaktive Medien am Point of sale : verhaltenswissenschaftliche Analyse der Wirkung multimedialer Systeme
WiesbadenWiesbaden: Dt. Univ.-Verl.Gabler 1996 429 S.

Swoboda, Bernhard
Multimedia-Verkaufsterminals in der Musikindustrie
München: High Text 1996

Swoboda, Bernhard
Multimediale Kundeninformationssysteme im Handel. Der Kaufhof-Info-Desk
Thexis. Bd. 13. H. 4. 1996 S. 54 - 57

Swoboda, Bernhard
Multimediale Systeme im Handel – Einsatzgebiete und Wirkung elektronischer POS-Kundeninformationssysteme
Das Wirtschaftsstudium. Bd. 26. H. 1. 1996 S. 50 - 55

Swoboda, Bernhard
Wirkungen interaktiver Medien am Point of Sale. Strukturelle Analyse und empirische Befunde
Marketing – ZFP. Bd. 18. H. 4. 1996 S. 253 - 266