The Effects of Perceived Brand Globalness and Perceived Brand Localness in China: Empirical Evidence on Western, Asian, and Domestic Retailers
Journal of International Marketing. Bd. 20. H. 4. American Marketing Association (AMA) 2012 S. 72 - 95
Erscheinungsjahr: 2012
Publikationstyp: Zeitschriftenaufsatz
Sprache: Englisch
Doi/URN: 10.1509/jim.12.0105
Klassifikation
DDC Sachgruppe:
Management
