Kilian, Thomas; Greuling, Kathrin; Hammes, Eva
You’re Such an Embarrassment! A Qualitative Study of Vicarious Embarrassment in Customer-to-Customer Interactions in the Service ContexAMA winter and summer educators' conference proceedings. Bd. 2012. H. 1. Chicago: American Marketing Assoc. 2012 S. 482 - 483
Kilian, Thomas; Hennings, Nadine
Communicating Environmental and Ethical Performance: A longitudinal Analysis of Annual Reports from 1998 - 2009CSR Communication Conference. Bd. 1. Amsterdam. 2011 S. 29 - 30
Kilian, Thomas; Hennings, Nadine
Corporate Social Responsibility Between Hypocrisy and SincerityAMA Summer Marketing Educators' Conference 2012. Bd. 0. Tallinn/Estonia. 2011 S. 108 - 109
Kilian, Thomas; Schwarz, Tessa
Managing Media Innovations: The Case of TV Series-Spin-OffsEURAM 2011 Management Culture in the 21st Century Conference. Bd. 1. Tallinn/Estonia. 2011 S. 1 - 2
Schaarschmidt, Mario; Kilian, Thomas
Open Innovation And Customer Integration: A Study Of Barriers In The Telecommunication IndustryEURAM 2011 Management Culture in the 21st Century Conference. Tallinn/Estonia. 2011
Kilian, Thomas
Social Interaction in Social Media - Application and Extension of the Technology Acceptance ModelEURAM 2011 Management Culture in the 21st Century Conference. Bd. 0. Tallinn/Estonia. 2011 S. 1 - 2
Walsh, Gianfranco; Hass, Berthold H.; Kilian, Thomas
Web 2.0 Neue Perspektiven für Marketing und MedienBerlin: Springer 2011
Thomas, Kilian; Simon, Brach
Grundzüge des Stadtmarketing: Charakteristika und ProzesseKorn, Thorsten; van der Beek, Gregor; Fischer, Eva (Hrsg). Aktuelle Herausforderungen in der Wirtschaftsförderung : Chancen und Perspektiven in einer sich wandelnden Welt. 1. Aufl. Lohmar: Eul 2010 S. 147 - 174
Walsh, Gianfranco; Mitchell, Vincent-Wayne; Kilian, Thomas et al.
Measuring consumer vulnerability to perceived product similarity problems and its consequencesJournal of Marketing Management. Bd. 26. H. 1/2. 2010 S. 146 - 162
Kilian, Thomas; Langner, Sascha; Hass, Berthold H.
Online-Kommunikation und -Psychologie : Wie Sie Ihre Kunden zielsicher verführen, beeinflussen und steuern1. Aufl. Wiesbaden: Betriebswirtschaftlicher Verlag Gabler 2010 244 S.