Steinmann, S; Kilian, Thomas; Brylla, Daniel
Experiencing Products Virtually: The Role of Vividness and Interactivity in Influencing Mental Imagery and User ReactionsProceedings of the International Conference on Information Systems. Bd. 2015. 2015 S. 1 - 3
Homscheid, Dirk; Kilian, Thomas; Schaarschmidt, Mario
Offen versus geschlossen – Welchen Zusammenhang gibt es zwischen Apple iOS- und Android-App-EntwicklernProceedings der Wirtschaftsinformatik 2015. Bd. 1. Osnabrück. 2015 S. 1 - 2
Schubert, Petra; Kilian, Thomas; Björn-Andersen, Niels
“I am an Engaged Scholar”: A Typology of IS Researchers’ Engagement in Research with IndustryProcedia Technology. Bd. 16. Amsterdam [u.a.]: Elsevier 2014 S. 138 - 149
Schubert, Petra; Björn-Andersen, Niels; Kilian, Thomas
Archetypes for Engaged Scholarship in ISInternational Journal of Information Systems and Project Management. Bd. 0. 2014 S. 1 - 2
Kilian, Thomas; Hennings, Nadine
Corporate Social Responsibility and Environmental Reporting in Controversial IndustriesEuropean Business Review. Bd. 26. H. 1. Bradford: Emerald 2014 S. 79 - 101
Schaarschmidt, Mario; Kilian, Thomas
Impediments to customer integration into the innovation process: A case study in the telecommunications industryEuropean Management Journal. Bd. 32. H. 2. Amsterdam [u.a.]: Elsevier 2014 S. 350 - 361
Greuling, Kathrin; Kilian, Thomas
Motives for Active Participation in Political Blogs A Qualitative and Quantitative Analysis of Eight German BlogsSocial Science Computer Review 2014. Bd. 32. H. 2. Thousand Oaks, Calif. [u.a.]: Sage 2014 S. 221 - 337
Kilian, Thomas; Greuling, Kathrin; Hennings, Nadine
Communicating Competency in References: A Qualitative Analysis of the Utilization of References in Mechanical EngineeringJournal of Business-to-Business Marketing. Bd. 20. H. 2. London [u.a.]: Routledge, Taylor and Francis Group 2013 S. 65 - 79
Greuling, K; Kilian, Thomas; Baldus, J et al.
How to Measure Personal Nostalgia in Media Entertainment Products? A Replication of the Personal Nostalgia Scale.Conference of the European Media Management Education Association. Bournemouth. 2013 k.A.
Walsh, Gianfranco; Deseniss, Alexander; Kilian, Thomas
Marketing : Eine Einführung auf der Grundlage von Case Studies2. überarb. und erw. Aufl. Berlin; Heidelberg: Springer Gabler 2013 620 S.
Kilian, Thomas; Hammes, Eva; Greuling, K et al.
Rumor has it: An Analysis of Rumors in the Context of Product IntroductionsEuropean Marketing Academy Conference (Emac). Bd. 1. 2013 S. 1 - 3
Hammes, Eva; Kilian, Thomas; Greuling, K
Social Motives as Drivers in Reality TV ConsumptionConference of the European Media Management Education Association. Bd. 1. Bournemouth. 2013
Kilian, Thomas; Schwarz, Tessa
Spinning the Wheel: What makes TV Series-Spin-Offs successful?Journal of Media Business Studies. Bd. 10. H. 2. Jönköping: Media Management and Transformation Centre, Jönköping International Business School (JIBS MMT Centre) 2013 S. 39 - 61
Kilian, Thomas; Liesenfeld, Marc
What is So Difficult about Self-Scanning? A Comparative Study of Three Self-Service Technologies for RetailingEuropean Retail Research. Bd. 27. H. 1. Wiesbaden: Gabler/GWV-Fachverl. 2013 S. 79 - 94
Kilian, Thomas; Hennings, Nadine
Communicating Environmental and Ethical Performance: A longitudinal Analysis of Annual Reports from 1998 - 2009Hermes - Journal of language and communication in business. Bd. 49. Aarhus: School 2012 S. 19 - 34
Kilian, Thomas; Hennings, Nadine
CSR-related Communication in Different Industries: A Qualitative and Quantitative Study based on Corporate Annual ReportsAMA Summer Marketing Educators' Conference 2012. Bd. 2012. H. 1. Chicago: American Marketing Assoc. 2012 S. 245 - 246
Kilian, Thomas; Hennings, Nadine; Langner, Sascha
Do Millennials read books or blogs? Introducing a media usage typology of the internet generationThe Journal of Consumer Marketing. Bd. 29. H. 2. Bradford: Emerald 2012 S. 114 - 124
Greuling, K; Kilian, Thomas
Motives for Active Participation in Political Blogs – A Qualitative and Quantitative Analysis of 11 German BlogsInternational Society of Political Psychology (ISPP) Conference. Bd. 0. Chicago. 2012 S. 1 - 2
Schaarschmidt, Mario; Kilian, Thomas
Peripheral motivation and creativity in controlled platforms: An analyisis based on Facebook and iPhone application developersthe European Conference on Information Systems (ECIS). Bd. 30. Barcelona. 2012 S. 1 - 2
Kilian, Thomas; Hennings, Nadine
Unternehmerische Verantwortung zwischen Anspruch und Wirklichkeit: Eine empirische Analyse der Kommunikation CSR-relevanter Aspekte in Geschäftsberichten der DAX-30-Unternehmen von 1998–2009UmweltWirtschaftsForum. Bd. 19. H. 3-4. Berlin; Heidelberg: Springer 2012 S. 249 - 255
Kilian, Thomas; Greuling, Kathrin; Hammes, Eva
You’re Such an Embarrassment! A Qualitative Study of Vicarious Embarrassment in Customer-to-Customer Interactions in the Service ContexAMA winter and summer educators' conference proceedings. Bd. 2012. H. 1. Chicago: American Marketing Assoc. 2012 S. 482 - 483
Kilian, Thomas; Hennings, Nadine
Communicating Environmental and Ethical Performance: A longitudinal Analysis of Annual Reports from 1998 - 2009CSR Communication Conference. Bd. 1. Amsterdam. 2011 S. 29 - 30
Kilian, Thomas; Hennings, Nadine
Corporate Social Responsibility Between Hypocrisy and SincerityAMA Summer Marketing Educators' Conference 2012. Bd. 0. Tallinn/Estonia. 2011 S. 108 - 109
Kilian, Thomas; Schwarz, Tessa
Managing Media Innovations: The Case of TV Series-Spin-OffsEURAM 2011 Management Culture in the 21st Century Conference. Bd. 1. Tallinn/Estonia. 2011 S. 1 - 2
Schaarschmidt, Mario; Kilian, Thomas
Open Innovation And Customer Integration: A Study Of Barriers In The Telecommunication IndustryEURAM 2011 Management Culture in the 21st Century Conference. Tallinn/Estonia. 2011
Kilian, Thomas
Social Interaction in Social Media - Application and Extension of the Technology Acceptance ModelEURAM 2011 Management Culture in the 21st Century Conference. Bd. 0. Tallinn/Estonia. 2011 S. 1 - 2
Walsh, Gianfranco; Hass, Berthold H.; Kilian, Thomas
Web 2.0 Neue Perspektiven für Marketing und MedienBerlin: Springer 2011
Thomas, Kilian; Simon, Brach
Grundzüge des Stadtmarketing: Charakteristika und ProzesseKorn, Thorsten; van der Beek, Gregor; Fischer, Eva (Hrsg). Aktuelle Herausforderungen in der Wirtschaftsförderung : Chancen und Perspektiven in einer sich wandelnden Welt. 1. Aufl. Lohmar: Eul 2010 S. 147 - 174
Walsh, Gianfranco; Mitchell, Vincent-Wayne; Kilian, Thomas et al.
Measuring consumer vulnerability to perceived product similarity problems and its consequencesJournal of Marketing Management. Bd. 26. H. 1/2. 2010 S. 146 - 162
Kilian, Thomas; Langner, Sascha; Hass, Berthold H.
Online-Kommunikation und -Psychologie : Wie Sie Ihre Kunden zielsicher verführen, beeinflussen und steuern1. Aufl. Wiesbaden: Betriebswirtschaftlicher Verlag Gabler 2010 244 S.
Kilian, Thomas; Hennings, Nadine; Seeberg, I
References in Industrial Marketing: A Qualitative Analysis of the Utilization of References in Mechanical Engineering FirmsSharma, Dheeraj (Hrsg). Cultural Perspectives in a Global Marketplace Proceedings of the 2010 Cultural Perspectives in Marketing Conference. Cham: Springer Gabler 2010 S. 34
Walsh, Gianfranco; Kilian, Thomas; Buxel, Holger et al.
Die Messung des wahrgenommenen Kundennutzens : Replikation und Anwendung einer SkalaDie Unternehmung : Swiss journal of business research and practic. Bd. 62. H. 2. 2009 S. 158 - 177
Walsh, Gianfranco; Klee, Alexander; Kilian, Thomas
Marketing : Eine Einführung auf der Grundlage von Case Studies1. Aufl. Berlin: Springer Berlin 2009 0 S.
Walsh, Gianfranco; Kilian, Thomas; Kuhlmann, Urs et al.
Employee Smile in Service Encounters: A Review of the Literature and Research DirectionsRobinson, Leroy Jr. (Hrsg). 2008 Academy of Marketing Science Annual Conference. Cham: Springer 2008 S. 252 - 253
Kilian, Thomas; Walsh, Gianfranco; Buxel, Holger
Measurement of Attitude Towards Private Labels: A Replication and ExtensionSwoboda, Bernhard; Morschett, Dirk; Rudolph, Thomas; Schnedlitz, Peter; Schramm-Klein, Hanna (Hrsg). European Retail Resreach. Wiesbaden: Gabler 2008 S. 69 - 85
Hass, Berthold H.; Walsh, Gianfranco; Kilian, Thomas
Web 2.0 Neue Perspektiven Fur Marketing Und Medien.Berlin, Heidelberg: Springer 2008 0 S.
Walsh, Gianfranco; Jaschke, Matthias; Kilian, Thomas
Kinostars als Marken : eine Erweiterung des Ingredient Branding-AnsatzesJahrbuch der Absatz- und Verbrauchsforschung. Bd. 3. 2007 S. 245 - 266
Walsh, Gianfranco; Kilian, Thomas; Buxel, Holger
The Consumer Perceived Value Scale: Replication and Development of a Short ScaleAssociation for Consumer Research North American Conference. Bd. 35. Memphis. 2007 S. 688 - 689
Kilian, Thomas
Kundenorientierung von Energieversorgungsunternehmen : Konzepte, Messung und UmsetzungBerlin: Köster 2005 189 S. (Schriftenreihe Wirtschaftswissenschaften ; Bd. 22)
Wiedmann, Klaus-Peter; Hennings, Jörg; Kilian, Thomas
Wechselbereitschaft privater Endkunden als zentrale Herausforderung im Erdgasmarketingder markt. Bd. 44. H. 1. Wien: Springer Vienna 2005 S. 44 - 54
Kilian, Thomas; Walsh, Gianfranco; Seifert, Christiane
Die Analyse der Akzeptanz von Smartphones: Eine empirische UntersuchungGfK: Jahrbuch der Absatz- und Verbrauchsforschung. Bd. 4. 2004 S. 385 - 410
Wiedmann, Klaus-Peter; Kilian, Thomas
Die Wechselbereitschaft von privaten Endkunden im liberalisierten Gasmarktew-Elektrizitätswirtschaft. Bd. 1-2. 2004 S. 24 - 29
Wiedmann, Klaus-Peter; Kilian, Thomas; Reichenbächer, Kirsten
Sponsoring von kommunalen Energieversorgungsunternehmen: Ergebnisse einer empirischen Untersuchung = Sponsoring of municipal energy supply companiesET, Energiewirtschaftliche Tagesfragen. Bd. 54. H. 10. Düsseldorf : Energiewirtschaft und Technik Verlagsgesellschaft 2004 S. 657 - 662
Wiedmann, Klaus-Peter; Kilian, Thomas
Der Beitrag des internen Marketing für Veränderungsprozesse in kommunalen EVUe/m/w. Zeitschrift für Energie, Markt, Wettbewerb. Bd. 4. 2003 S. 40 - 45