Walsh, Gianfranco; Deseniss, Alexander; Kilian, Thomas
Marketing : Eine Einführung auf der Grundlage von Case Studies2. überarb. und erw. Aufl. Berlin: Springer 2013 620 S.
Kilian, Thomas; Hammes, Eva; Greuling, Kathrin et al.
Rumor has it: An Analysis of Rumors in the Context of Product IntroductionsEuropean Marketing Academy Conference (Emac). Bd. 1. 2013 S. 1 - 3
Hammes, Eva; Kilian, Thomas; Greuling, K.
Social Motives as Drivers in Reality TV ConsumptionConference of the European Media Management Education Association. Bd. 1. Bournemouth. 2013
Kilian, Thomas; Schwarz, Tessa
Spinning the Wheel: What makes TV Series-Spin-Offs successful?Journal of Media Business Studies. Bd. 10. H. 2. Abingdon: Taylor & Francis 2013 S. 39 - 61
Kilian, Thomas; Liesenfeld, Marc
What is So Difficult about Self-Scanning? A Comparative Study of Three Self-Service Technologies for RetailingHanna Schramm-Klein; Thomas Foscht; Dirk Morschett; Thomas Rudolph; Peter Schnedlitz; Bernhard Swoboda (Hrsg). European Retail Research 2013: Volume 27, Issue I. Wiesbaden: Springer 2013 S. 79 - 94
Kilian, Thomas; Hennings, Nadine
Communicating Environmental and Ethical Performance: A longitudinal Analysis of Annual Reports from 1998 - 2009Hermes : Journal of Language and Communication in Business. Bd. 49. Aarhus: Handelshøjskolen 2012 S. 19 - 34
Kilian, Thomas; Hennings, Nadine
Corporate Social Responsibility Between Hypocrisy and Sincerity: A Longitudinal Analysis in Annual Reports from 1998–2009Stephanie M. Nobel; Charles H. Noble (Hrsg). Proceeding of the AMA Summer Educators Conference 2011: Delivering Value in Turbulent Times; San Francisco, California, USA; 5 - 7 August 2011. Bd. 0. Red Hook, NY: Curran Associates 2012 S. 108 - 109
Kilian, Thomas; Hennings, Nadine
CSR-related Communication in Different Industries: A Qualitative and Quantitative Study based on Corporate Annual ReportsTodd J. Arnold; Lisa K. Scheer (Hrsg). AMA Summer Educators Conference 2012: Marketing in the Socially-Networked World: Challenges of Emerging, Stagnant & Resurgent Markets; Chicago, Illinois, USA; 17 – 19 August 2012. Bd. 2012. H. 1. Red Hook, NY: Curran 2012 S. 245 - 246
Kilian, Thomas; Hennings, Nadine; Langner, Sascha
Do Millennials read books or blogs? Introducing a media usage typology of the internet generationJournal of Consumer Marketing. Bd. 29. H. 2. Bradford: Emerald 2012 S. 114 - 124
Greuling, Kathrin; Kilian, Thomas
Motives for Active Participation in Political Blogs - A Qualitative and Quantitative Analysis of 11 German BlogsInternational Society of Political Psychology (ISPP) Conference. Bd. 0. Chicago. 2012