Prof. Dr. Lydia Bals
Fachbereich Wirtschaft, Hochschule Mainz
- 06131/628-3293
- 06131/628-93293
0000-0003-3407-0261
Bals, Lydia; Hartmann, Evi; Jahns, Christopher
Purchasing Marketing Services: Optimization Issues and PrioritiesHerbsttagung der Wissenschaftlichen Kommission Produktionswirtschaft des Verbands der Hochschullehrer für Betriebswirtschaft e.V. 2008. München. 2008
Bals, Lydia; Hartmann, Evi
Sourcing of ServicesNew York: Nova Science Publishers 2008
Bals, Lydia
Sourcing of Services: International Aspects and Complex CategoriesWiesbaden: Gabler 2008
Hartmann, Evi; Bals, Lydia; Kaiser, Gernot
The Impact of Internal Purchasing Resources and Capabilities on Low-cost Country SourcingZeitschrift für Betriebswirtschaft (Journal of Business Economics). Bd. 78 (4). 2008 S. 31 - 54
Hartmann, Evi; Bals, Lydia; Kaiser, Gernot
The Impact of internal Purchasing Resources and Capabilities on Sourcing in Emerging Countries: A Resource-based ViewJahrestagung des Verbands der Hochschullehrer für Betriebswirtschaft e.V. Berlin. 2008
Bals, Lydia; Hartmann, Evi; Ritter, Thomas
Barriers to interaction and collaboration of marketing and purchasing functionsInternational Purchasing & Supply Education & Research Association (IPSERA) Conference. Wiesbaden. 2007
Bals, Lydia; Hartmann, Evi
Characterizing and measuring performance in purchasing marketing services16th Annual IPSERA Conference. Bath. 2007
Bals, Lydia; Hartmann, Evi; Ritter, Thomas
Exploring Marketing-Purchasing Integration in Marketing Service Procurement23rd IMP Conference. Manchester. 2007
Hartmann, Evi; Bals, Lydia
Focus Study Report Einkauf von MarketingdienstleistungenSt. Gallen: Verlag Wissenschaft und Praxis 2007
Bals, Lydia; Hartmann, Evi; Jahns, Christopher
Implementing measures for performance improvement in purchasing marketing services: Developing a step-wise approach18th Annual North American Research/Teaching Symposium on Purchasing and Supply Chain Management. Tempe. 2007