Prof. Dr. Lydia Bals
Fachbereich Wirtschaft, Hochschule Mainz
- 06131/628-3293
- 06131/628-93293
0000-0003-3407-0261
Bals, Lydia; Hartmann, Evi; Ritter, Thomas
Exploring Marketing-Purchasing Integration in Marketing Service Procurement23rd IMP Conference. Manchester. 2007
Hartmann, Evi; Bals, Lydia
Focus Study Report Einkauf von MarketingdienstleistungenSt. Gallen: Verlag Wissenschaft und Praxis 2007
Bals, Lydia; Hartmann, Evi; Jahns, Christopher
Implementing measures for performance improvement in purchasing marketing services: Developing a step-wise approach18th Annual North American Research/Teaching Symposium on Purchasing and Supply Chain Management. Tempe. 2007
Bals, Lydia; Hartmann, Evi; Gruner, Jean-Raoul
Management of the Innovation Process: A Comparison of Theoretical and Practical ApproachesHerbsttagung der Wissenschaftlichen Kommission Produktionswirtschaft des Verbands der Hochschullehrer für Betriebswirtschaft e.V. Hamburg. 2007
Jahns, Christopher; Hartmann, Evi; Bals, Lydia
Offshoring – Analyse der Hintergründe und PotenzialeSpecht, Dieter (Hrsg). Insourcing, Outsourcing, Offshoring, Beiträge zur Produktionswirtschaft. Wiesbaden: Gabler 2007 S. 85 - 106
Bals, Lydia; Van der Valk, Wendy; Wynstra, Finn et al.
Purchasing agency services: Aligning intra and inter organizational interests for performance improvement16th Annual IPSERA Conference. Bath. 2007
Tate, Wendy; Ellram, Lisa; Hartmann, Evi et al.
The Evolution of Offshore Outsourcing of Services: A Theoretical Perspective38th Decision Sciences Institute Annual Meeting. Phoenix. 2007
Jahns, Christopher; Hartmann, Evi; Lockström, Martin et al.
The Quest for Competitive Advantage: Empirical Evidence of the Role of Resources in a Global Sourcing ContextDie Unternehmung (Swiss Journal of Business Research and Practice). Bd. 61 (3). 2007 S. 213 - 226
Jahns, Christopher; Hartmann, Evi; Bals, Lydia
Offshoring: Dimensions and diffusion of a new business conceptJournal of Purchasing and Supply Management. Bd. 12 (4). 2006 S. 218 - 231
Bals, Lydia; Hartmann, Evi; Jahns, Christopher
Purchasing marketing services - Analysis of the purchasing process and its implications for category management22nd IMP Conference. Milano. 2006