Prof. Dr. Anna-Karina Schmitz
FB Wirtschafts- und Sozialwissenschaften, Hochschule Koblenz
0000-0002-9775-1390
Homm, Conrad; Schmitz, Anna-Karina; Liebens, Peter
Corporate and brand social responsibility under one roof? Navigating autonomy, alignment, and stakeholder orientation in house of brands firmsProceedings of the AMA Winter Academic Conference. Bd. 37. 2026 S. 1125 - 1128
Göring-Lensing-Hebben, Katharina; Schmitz, Anna-Karina; Fassnacht, Martin et al.
How companies leverage consumer responsibilities for sustainability: empirical insights into the consumer–company interplayJournal of Business Research. Bd. 206. Elsevier BV 2026 S. 115918
Hagen, Annika; Schlereth, Christian; Schmitz, Anna-Karina
Line Extensions and consumer choice behavior: The impact of sustainability and priceProceedings of the AMA Winter Academic Conference. Bd. 37. 2026 S. 485 - 488
Simon, Hermann; Andreas, von der Gathen; Schmitz, Anna-Karina et al.
Nachhaltigkeit in der Preis- und KonditionenpolitikMeffert, H., Kenning, P., Kirchgeorg, M. (Hrsg). Sustainable Marketing Management. Wiesbaden: Springer Gabler 2026 S. 157 - 177
Göring-Lensing-Hebben, Katharina; Schmitz, Anna-Karina; Fassnacht, Martin
Outlining a Path Towards Sustainable Consumption Decision-Making: A Systematic Literature Review and Research Agenda on the Ethical GapJournal of Business Ethics. Springer Science and Business Media LLC 2026
Biallowons, Sophie; Schmitz, Anna-Karina; Fassnacht, Martin
Perceived fit in the context of brand extensions: a systematic literature reviewEuropean Journal of Marketing. Bd. 60. H. 13. Emerald 2026 S. 186 - 212
Biallowons, Sophie; Schmitz, Anna-Karina; Fassnacht, Martin
Perceived fit in the context of line extensions: exploring the construct’s dimensions and relevance for FMCG brandsProceedings of the AMA Winter Academic Conference. Bd. 37. 2026 S. 493 - 497
Homm, Conrad; Schmitz, Anna-Karina; Liebens, Peter
Product Brand Autonomy and Stakeholder Orientation: Corporate and Brand Social Responsibility in House-of-Brands FirmsProceedings of the European Marketing Academy. Bd. 55. H. 134266. Bath. 2026
Schnabl, Lukas; Reh, Christina Antonie; Schmitz, Anna-Karina et al.
Quantifying and steering the added value of sustainability claims on FMCG product packagingJournal of Retailing. Elsevier BV 2026
Schnabl, Lukas; Schmitz, Anna-Karina; Waltermann, Emily et al.
Responsibility beyond the point of sale: Leveraging product stewardship to mitigate Scope 3 emissionsJournal of Business Research. Bd. 208. Elsevier BV 2026 S. 116040