Prof. Dr. Anna-Karina Schmitz
FB Wirtschafts- und Sozialwissenschaften, Hochschule Koblenz
0000-0002-9775-1390
Hagen, Annika; Schmitz, Anna-Karina; Homm, Conrad et al.
Saying It Without Saying It: The Advantages and Effectiveness of Implicit Sustainability MessagesProceedings of the European Marketing Academy. Bd. 55. H. 134275. Bath. 2026
Platzek, Florian; Schmitz, Anna-Karina; Hagen, Annika
The Role of First-Mover Advantages in Sustainability: Conceptualizing the Sustainability Transformations of Green and Conventional BrandsBusiness & Society. Bd. 65. H. 6. SAGE Publications 2026 S. 1526 - 1560
Waltermann, Emily; Schmitz, Anna-Karina
Counteracting the Sustainability Liability: A Conceptual Model for Awareness-Based DebiasingProceedings of the European Marketing Academy. Bd. 54. H. 124535. Pozuelo. 2025
Sprungmann, Niklas; Schmitz, Anna-Karina
Degrowth-based business models – Exploring the sharp boundary between true sustainability transformation and loss of existenceProceedings of the European Marketing Academy. Bd. 54. H. 125788. Pozuelo. 2025
Homm, Conrad; Schmitz, Anna-Karina; Liebens, Peter
Managing CSR Across Corporate and Product Brands: Consumer Expectations and Brand AlignmentProceedings of the European Marketing Academy. Bd. 54. H. 126237. Pozuelo. 2025
Schmitz, Anna-Karina; Hagen, Annika; Schlereth, Christian
Market Expansion, Switching, and Cannibalization: Decomposing the Effects of Sustainable and Conventional Line ExtensionsProceedings of the European Marketing Academy. Bd. 54. H. 125802. Pozuelo. 2025
Simon, Hermann; Fassnacht, Martin; Schmitz, Anna-Karina
Preismanagement : Strategie - Analyse - Entscheidung - Umsetzung5. Aufl. Wiesbaden, Germany: Springer Gabler 2025 741 S.
Liebens, Peter; Schmitz, Anna-Karina; Homm, Conrad
Stakeholders as Determinants - How Multi-Brand Corporations Manage Tensions in Corporate SustainabilityProceedings of the European Marketing Academy. Bd. 54. H. 126074. Pozuelo. 2025
Platzek, Florian; Schmitz, Anna-Karina; Fassnacht, Martin et al.
The Yin and Yang of brand portfolio transformations: how conscientious “lighthouse brands” drive sustainability in organisationsJournal of Brand Management. Bd. 32. H. 5. Springer Science and Business Media LLC 2025 S. 400 - 417
Schmitz, Anna-Karina; Hagen, Annika; Homm, Conrad
To tell or not to tell? The impact of explicit and implicit sustainability communication through loyalty programsProceedings of the European Marketing Academy. Bd. 54. H. 126192. Madrid. 2025