Prof. Dr. Anna-Karina Schmitz
FB Wirtschafts- und Sozialwissenschaften, Hochschule Koblenz
0000-0002-9775-1390
Biallowons, Sophie; Schmitz, Anna-Karina; Fassnacht, Martin
Drivers of line extension success - Understanding and implementing line extensions of FMCG brandsMarketing Review St. Gallen. Bd. 41. H. 6. 2024 S. 70 - 78
Schnabl, Lukas; Schmitz, Anna-Karina
Driving sustainability with price management: Innovative approaches to business model transformationMarketing Review St. Gallen. Bd. 41. H. 5. 2024 S. 58 - 65
Schmitz, Anna-Karina
Nachhaltigkeitsorientiertes Preismanagement als Treiber von Gewinn und UnternehmenswertDahlhausen, U. & Everling, O. & Hofer, M. B. & Niggemann, K. A. & Schmitz, R. (Hrsg). ESG als Treiber von M&A – Unternehmenskäufe und -zusammenschlüsse erfolgreich managen. 1. Aufl. Wiesbaden: Springer Gabler 2024 S. 127 - 145
Schmitz, Anna-Karina; Schnabl, Lukas
Sustainable Pricing Initiatives in Marketing: A Conceptual Framework for Triple Bottom Line SuccessProceedings of the European Academy of Marketing. Bd. 53. H. 119315. Bukarest. 2024
Schnabl, Lukas; Schmitz, Anna-Karina
Responsibility beyond the point of sale – How product stewardship helps companies to reduce scope 3 emissionsProceedings of the AMA Winter Academic Conference. Bd. 34. 2023 S. 1378 - 1380
Schnabl, Lukas; Martin, Beatrice; Reh, Christina et al.
The Effectiveness of Sustainable Marketing Messages: Trading Off Sustainability and Conventional Product AttributesProceedings of the European Marketing Academy. Bd. 52. H. 114311. Odense. 2023
Platzek, Florian; Schmitz, Anna-Karina
The role of sustainable brands in brand portfolios: how “lighthouse brands” contribute to the sustainability transformationProceedings of the European Marketing Academy. Bd. 52. H. 114290. Odense. 2023
Göring-Lensing-Hebben, Katharina; Schmitz, Anna-Karina; Fassnacht, Martin
Understanding the attitude-behaviour gap in sustainable consumption – A systematic literature reviewProceedings of the European Marketing Academy. Bd. 52. H. 114102. Odense. 2023
Schmitz, Anna-Karina; Göring-Lensing-Hebben, Katharina; Fassnacht, Martin
Unlocking consumers' responsibilities – A corporate perspective on enhancing sustainable consumer behaviourProceedings of the European Marketing Academy. Bd. 52. H. 114112. Odense. 2023
Schmitz, Anna-Karina; Brexendorf, Tim Oliver; Fassnacht, Martin
Vertical line extension: a systematic review of research on upward and downward line extensionJournal of Product & Brand Management. Bd. 32. H. 6. Emerald 2023 S. 828 - 848