Prof. Dr. Oliver Mauroner
Fachbereich Wirtschaft, Hochschule Mainz
- 06131/628-3222
- 06131/628-93222
Mauroner, Oliver
Social media for the purpose of knowledge creation and creativity management – A study of knowledge workers in GermanyInternational Journal of Learning and Intellectual Capital. Bd. 13. H. 2/3. 2016 S. 167 - 183
Mauroner, Oliver
Innovation clusters and public policy – The case of research-driven clusters in GermanyAmerican Journal of Industrial and Business Management. Bd. 5. H. 12. 2015 S. 736 - 747
Mauroner, Oliver
Marketing, Vertrieb und DistributionKonstanz; München: UTB 2015
Mauroner, Oliver
Social Media in Science Marketing - Framework, Instruments, and Strategies. Cases from German Research InstitutesOpen Journal of Business and Management. Bd. 2. 2014 S. 250 - 259
Mauroner, Oliver
Spin-offs from public R&D organisationsInternational Journal of Business and Globalisation. Bd. 11. H. 3. 2013 S. 217 - 242
Mauroner, Oliver
The effects of a lack of social recognition on online communication behaviorComputers in Human Behavior. Bd. 29. H. 3. Elsevier 2013 S. 1065 - 1077
Mauroner, Oliver
Miniaturisierte EndoskopkameraBullinger, Hans-Jörg (Hrsg). Fokus Technologiemarkt Technologiepotenziale identifizieren - Marktchancen realisieren. München: Hanser Verlag 2012 S. 327 - 347
Mauroner, Oliver
Social Media im Wissenschaftsmarketing. Strategien und Nutzungskonzepte für Twitter, Blogs und Social NetworksWissenschaftsmanagement – Zeitschrift für Innovation. Bd. 17. H. 5. 2011 S. 30 - 34
Mauroner, Oliver
Soft starters, research boutiques and product-oriented firms: different business models for spin-off companiesInternational Journal of Entrepreneurship and Small Business. Bd. 12. H. 4. 2011 S. 479 - 498
Mauroner, Oliver
Innovation as mediator between entrepreneurial orientation and spin-off venture performanceInternational Journal of Entrepreneurship and Small Business. Bd. 11. H. 4. 2010 S. 472 - 491