Starten Sie Ihre Suche...


Wir weisen darauf hin, dass wir technisch notwendige Cookies verwenden. Weitere Informationen

Prof. Dr. Marc Dreßler

Fachbereich II - Marketing und Personalmanagement, Hochschule für Wirtschaft und Gesellschaft Ludwigshafen

Profil

Kompetenzen

Praktische Erfahrungen aus langjähriger Tätigkeit als Top-Management Strategieberater und Managementerfahrung als geschäftsführender Gesellschafter und Unternehmer

Referenzen & Unternehmenskontakte

Corporate Value Associates

Auszeichnungen, Preise & Ehrungen

2023 Dr. Wehrheim Winery: To Grow or Not to Grow?, Case Research Journal, 43, 3 (co-author: Subramanian, R.)
(among three finalists for the Curtis Tate award 2024)
2024 Sustainable Entrepreneurship: A Guide to Strategic Business Management for Small Entrepreneurs in the Wine Industry and beyond, UVK, München.
Auszeichnung: OIV award 2024 in the Economy category
2022 Innovation management in wine business – need to address front-end, back-end, or both? Wine Business Journal, 5, 1
(WBJ: excellent - best international submission)
2021 Nachhaltiges Unternehmertum: Strategisches Management am Beispiel der Weinbranche, UVK, München.
Auszeichnung: Mention spéciale de l’OIV 2022
2019 Does culture show in philanthropic engagement? An empirical exploration of German and French wineries, in: Social Sustainability in the Global Wine Industry: Concepts and Cases, Forbes, S., De Silva T.-A., Gilinsky A., (editors), (co-author: Haller, C.), Palgrave Macmillan, pp. 119-136.
Auszeichnung: Prix de l’OIV 2020 dans la catégorie Sustainable Vitiviniculture
2014 Mercados globales del vino: El Mercado alemán del vino. Escuela Técnica Superior de Ingenieros Agrónomos: La economía del vino en España y en el mundo, pp. 520-558.
Auszeichnung : Prix de l’OIV 2015
1995 Promotion; Anerkennungspreis für die Dissertation der Österreichischen Vereinigung für Organisation und Verwaltung
1992 Master of Business Administration; Green Mountain Power Award: "For outstanding academic performance and promise in a career in management" sowie Beta Gamma Sigma Honor Society (best student)
1988 IHK Auszeichnung für überdurchschnittliche Leistungen bei der kaufmännischen Abschlussprüfung

Gutachterfunktionen

Reviewer (excerpt)
• Wine Business Journal
• International Journal of Wine Business
• International Journal of Small Business Entrepreneurship
• Journal of Foodservice and Business Research
• Case Research Journal
• Wine Business International
• Sustainability
• Beverages
• Plants
• Agriculture
• Foods
• Journal of Destination Marketing & Management
• Journal of Theoretical and Applied Electronic Commerce Research

Mitgliedschaften

• Aufsichtsratsmitglied Volksbank Mittelhaardt
• Forum Wein&Markt, co-initiator and co-lead of DWI offering
• Member of Chair Wine&Tourism
• OIV delegate for Germany
• Constant membership OIV conferences, reviewer and session host at conferences
• Inauguration of „young scientists forum“ (International German Winegrowing Congress)
• Constant membership AWBR, reviewer and session host at conferences
• Constant membership NACRA and reviewer at conferences
• Constant membership AAWE, reviewer and session host at conferences
Science
• Forschungsring Deutscher Weinbau e.V. (FDW), member
• Bundesausschuss für Weinforschung, member
• German Association of Viticulture –scientific advisory board & moderator, German Wine Conference, member
• American Association of Wine Economics (AAWE), chair and session leader
• Academy of Wine Business Research (AWBR), member
• Editorial Board Wine Research Journal (WRJ), ehemals Wine Business Case Research Journal (WBCRJ), member
• Comité scientifique de la chaire “vin et tourisme”, member
• Diverse portfolio of research projects with international universities/professors
• Forum Markt & Wein, founder and organizer
• Review for various scientific papers
Industry/Associations
 Delegate for Germany at OIV
 Founder of the advisory board "MBA WSS"
 German congress of viticulture, Member of the jury Innovation Award
 Jury Election of the German Wine Queen, member
 Advisory board German Institute for Sustainable Development (DINE), member
 Expert for the German Wine Institute
 Cooperation interface to VR Bank Mittelhaardt
• Expert for German and regional winegrowers‘ associations and co-operative organisations
• International Conference on Innovation & Trends in Wine Management (ITWM), Editorial board
• Advisory board Fair`n Green, member

Herausgeberschaften

• Sustainability: special issue editorship “Wine Industry Economics and Policies”
• Agriculture: special issue editorship “Wine Marketing: Strategies, Consumer Behavior, and Economic Impact”
• Trends for a sustainable and resilient wine tourism industry, Special Edition Springer Nature on Tourism, Hospitality & Event Management (Co-editors Haller, Dana, Fionotto)
• New business models and entrepreneurship for sustainable development, Sustainability, Sustainable Management (Co-editors Paunovic, Haller, Nikolić)
• Wine Business Journal (Associate editor)

DFG Fachgebiet

1.24 - Wirtschaftswissenschaften

Forschungsgebiet

  • Strategie
  • Innovation
  • Nachhaltigkeit
  • Entrepreneurship

Lehrgebiet

  • BWL
  • Strategy
  • Führung
  • Investition und Finanzierung
  • Nachhaltiges Unternehmertum
  • Sales Management
  • Vertrieb
  • Marketing
  • Innovationsmanagement