Dressler, Marc; Paunovic, Ivan
Strategic brand innovation – an explorative study of up- and downstream brand innovation practices in SME wineriesInternational Journal of Wine Business Research. Bd. 35. H. 1. Emerald 2022 S. 66 - 88
Dressler, Marc; Paunovic, Ivan
A Typology of Winery SME Brand Strategies with Implications for Sustainability Communication and Co-CreationSustainability. Bd. 13. H. 2. MDPI AG 2021 805
Dressler, Marc; Paunovíc, Ivan
Business Model Innovation: Strategic Expansion of German Small and Medium Wineries into Hospitality and TourismAdministrative Sciences. Bd. 11. H. 4. MDPI AG 2021 146
Dreßler, Marc; Paunovic, Ivan
Empirische Einsichten zu möglicher Geschäftsmodellerweiterung von WinzerbetriebenDLR Rheinpfalz 2021 im Blick. 2021 S. 74 - 75
Dressler, Marc; Paunovic, Ivan
Not All Wine Businesses Are the Same: Examining the Impact of Winery Business Model Extensions on the Size of Its Core BusinessSustainability. Bd. 13. H. 18. MDPI AG 2021 10117
Dressler, Marc; Paunovic, Ivan
Reaching for Customer Centricity—Wine Brand Positioning ConfigurationsJournal of Open Innovation: Technology, Market, and Complexity. Bd. 7. H. 2. Elsevier BV 2021 139
Dressler, Marc; Paunovic, Ivan
Sensing Technologies, Roles and Technology Adoption Strategies for Digital Transformation of Grape Harvesting in SME WineriesJournal of Open Innovation: Technology, Market, and Complexity. Bd. 7. H. 2. Elsevier BV 2021 123
Dressler, Marc; Paunovic, Ivan
The Value of Consistency: Portfolio Labeling Strategies and Impact on Winery Brand EquitySustainability. Bd. 13. H. 3. MDPI AG 2021 1400
Dressler, Marc; Paunovic, Ivan
Converging and diverging business model innovation in regional intersectoral cooperation–exploring wine industry 4.0European Journal of Innovation Management. Bd. 24. H. 5. Emerald 2020 S. 1625 - 1652
Paunović, Ivan; Dressler, Marc; Mamula Nikolić, Tatjana et al.
Developing a Competitive and Sustainable Destination of the Future: Clusters and Predictors of Successful National-Level Destination Governance across Destination Life-CycleSustainability. Bd. 12. H. 10. MDPI AG 2020 4066