Dr. Ivan Paunović - Publikationen

Dressler, Marc; Paunovic, Ivan
Strategic brand innovation – an explorative study of up- and downstream brand innovation practices in SME wineries
International Journal of Wine Business Research. Bd. 35. H. 1. Emerald 2022 S. 66 - 88

Dressler, Marc; Paunovic, Ivan
A Typology of Winery SME Brand Strategies with Implications for Sustainability Communication and Co-Creation
Sustainability. Bd. 13. H. 2. MDPI AG 2021 805

Dressler, Marc; Paunovíc, Ivan
Business Model Innovation: Strategic Expansion of German Small and Medium Wineries into Hospitality and Tourism
Administrative Sciences. Bd. 11. H. 4. MDPI AG 2021 146

Dreßler, Marc; Paunovic, Ivan
Empirische Einsichten zu möglicher Geschäftsmodellerweiterung von Winzerbetrieben
DLR Rheinpfalz 2021 im Blick. 2021 S. 74 - 75

Dressler, Marc; Paunovic, Ivan
Not All Wine Businesses Are the Same: Examining the Impact of Winery Business Model Extensions on the Size of Its Core Business
Sustainability. Bd. 13. H. 18. MDPI AG 2021 10117

Dressler, Marc; Paunovic, Ivan
Reaching for Customer Centricity—Wine Brand Positioning Configurations
Journal of Open Innovation: Technology, Market, and Complexity. Bd. 7. H. 2. Elsevier BV 2021 139

Dressler, Marc; Paunovic, Ivan
Sensing Technologies, Roles and Technology Adoption Strategies for Digital Transformation of Grape Harvesting in SME Wineries
Journal of Open Innovation: Technology, Market, and Complexity. Bd. 7. H. 2. Elsevier BV 2021 123

Dressler, Marc; Paunovic, Ivan
The Value of Consistency: Portfolio Labeling Strategies and Impact on Winery Brand Equity
Sustainability. Bd. 13. H. 3. MDPI AG 2021 1400

Dressler, Marc; Paunovic, Ivan
Converging and diverging business model innovation in regional intersectoral cooperation–exploring wine industry 4.0
European Journal of Innovation Management. Bd. 24. H. 5. Emerald 2020 S. 1625 - 1652

Paunović, Ivan; Dressler, Marc; Mamula Nikolić, Tatjana et al.
Developing a Competitive and Sustainable Destination of the Future: Clusters and Predictors of Successful National-Level Destination Governance across Destination Life-Cycle
Sustainability. Bd. 12. H. 10. MDPI AG 2020 4066

Dressler, Marc; Paunovic, Ivan
Customer-centric offer design: Meeting expectations for a wine bar and shop and the relevance of hybrid offering components
International Journal of Wine Business Research. Bd. 31. H. 1. Emerald 2019 S. 109 - 127

Dressler, Marc; Paunović, Ivan
Towards a conceptual framework for sustainable business models in the food and beverage industry
British Food Journal. Bd. 122. H. 5. Emerald 2019 S. 1421 - 1435