Prof. Dr. Isabelle Hillebrandt
Fachbereich Wirtschaft, Hochschule Mainz
- 06131/528-3262
Stöcklin, J.; Hillebrandt, I.
Determining Ideal Timings and Lengths of Advertisements to Optimize Promotional EffectivenessWinter AMA. Bd. 34. 2023 S. 153 - 164
Hillebrandt, Isabelle
Patagonia oder Persil: Was erwarten Kunden von Unternehmen in Sachen ESG?ESG Fachtagung. Frankfurt. 2023
Babayigit, E.; Hillebrandt, I.
Potentials and Limitations of Mobile Augmented Reality ApplicationsWinter AMA. Bd. 34. 2023 S. 1178 - 1181
Stephan, R.; Hilgert, H.; Hillebrandt, I.
Satisfaction with the Use of Chatbots: A cross-generational ComparisonEMAC. Odense. 2023
Krämer, H.; Hillebrandt, I.
Shaping Brand Attitudes: Comparing the Effects of Marketing Communication Through Voice Assistants and ChatbotsEMAC. Odense. 2023
Herz, M.; Hillebrandt, Isabelle
The Circular Economy and Consumer Brand Perceptions: An Exploratory ApproachDer Markentag. Koblenz. 2023
Hilgert, H.; Hillebrandt, I.
The Influence of Attitude toward and Brand Experience with Voice Assistant Providers on Behavioral Intentions to Use Third-Party SkillsWinter AMA. Bd. 34. 2023 S. 86 - 89
Krämer, H.; Hillebrandt, I.
A Bibliometric Analysis in the Area of Voice MarketingSummer AMA (Hybrid). Bd. 33. 2022 S. 809 - 811
Schorer, M.; Hillebrandt, I.
Tell Me More:The Importance of Voice Assistants for Marketing and BrandingSummer AMA (Hybrid). Bd. 33. 2022 S. 897 - 913
Krämer, H.; Hillebrandt, I.
The current research status of voice assistants in the context of voice marketing: A systematic literature reviewWinter AMA (Online). Bd. 33. 2022 S. 425 - 428