Prof. Dr. Isabelle Hillebrandt - Publikationen

Hillebrandt, I.; Stephan, R.; Diehl, V. et al.
Conceptual Considerations towards the Development of a Scale to Measure Perceived Brand Circularity
Global Brand Conference, Porto, Portugal. 2025

Stephan, R.; Hillebrandt, I.; Redler, J. et al.
Have you heard about Digital Reputation? A Literature Review on Existing Concepts and the State of the Research
Winter Academic Conference of the American Marketing Association (Hybrid), Arizona, USA. 2025

Hillebrandt, I.; Diehl, V.
Perceived Brand Circularity and Its Effects on Brand-Related Outcomes
Summer Conference of the American Marketing Association (Hybrid), Chicago, USA. 2025

Stephan, R.; Hillebrandt, I.; Redler, J. et al.
The Emerging but Neglected Field of Digital Reputation in Brand Research: Findings From a Systematic Literature Review
Global Brand Conference, Porto, Portugal. 2025

Hilgert, H.; Hillebrandt, I.; Ivens, B. et al.
Extending the Value-Based Adoption Model: Caputring the Marketing Effects of Consumer-Brand Interactions through Third-Party Voice Assistant Skills
Winter Academic Conference of the American Marketing Association (Hybrid), St. Petersburg, USA. 2024

Hillebrandt, I.; Herz, M.
Perceived Brand Circularity as a Driver of Desirable Brand Perceptions and Brand-Related Outcomes
Global Brand Conference, Edinburgh, Schottland. 2024

Vieweg, J.; Hillebrandt, I.
Sustainability Marketing in the Textile Industry: An Experimental Study
Global Brand Conference, Edinburgh, Schottland. 2024

Herz, M.; Hillebrandt, I.
The Effects of Perceived Brand Circularity on Brand Related Outcomes
Winter Academic Conference of the American Marketing Association (Hybrid), St. Petersburg, USA. 2024

Hilgert, H.; Hillebrandt, I.; Ivens, B.
Third-Party Voice Skills: Drawing on the Value-based Adoption Model to Assess Marketing Outcomes
Global Brand Conference, Edinburgh, Schottland. 2024

Mitzscherling, C.; Hillebrandt, I.
Corporate Social Responsibility Marketing in the Fashion Industry
Summer Academic Conference of the American Marketing Association (Hybrid). San Francisco. 2023

Stöcklin, J.; Hillebrandt, I.
Determining Ideal Timings and Lengths of Advertisements to Optimize Promotional Effectiveness
Winter AMA. Bd. 34. 2023 S. 153 - 164

Hillebrandt, Isabelle
Patagonia oder Persil: Was erwarten Kunden von Unternehmen in Sachen ESG?
ESG Fachtagung. Frankfurt. 2023

Babayigit, E.; Hillebrandt, I.
Potentials and Limitations of Mobile Augmented Reality Applications
Winter AMA. Bd. 34. 2023 S. 1178 - 1181

Stephan, R.; Hilgert, H.; Hillebrandt, I.
Satisfaction with the Use of Chatbots: A cross-generational Comparison
EMAC. Odense. 2023

Krämer, H.; Hillebrandt, I.
Shaping Brand Attitudes: Comparing the Effects of Marketing Communication Through Voice Assistants and Chatbots
EMAC. Odense. 2023

Herz, M.; Hillebrandt, Isabelle
The Circular Economy and Consumer Brand Perceptions: An Exploratory Approach
Der Markentag. Koblenz. 2023

Hilgert, H.; Hillebrandt, I.
The Influence of Attitude toward and Brand Experience with Voice Assistant Providers on Behavioral Intentions to Use Third-Party Skills
Winter AMA. Bd. 34. 2023 S. 86 - 89

Krämer, H.; Hillebrandt, I.
A Bibliometric Analysis in the Area of Voice Marketing
Summer AMA (Hybrid). Bd. 33. 2022 S. 809 - 811

Schorer, M.; Hillebrandt, I.
Tell Me More:The Importance of Voice Assistants for Marketing and Branding
Summer AMA (Hybrid). Bd. 33. 2022 S. 897 - 913

Krämer, H.; Hillebrandt, I.
The current research status of voice assistants in the context of voice marketing: A systematic literature review
Winter AMA (Online). Bd. 33. 2022 S. 425 - 428

Heyder, C.; Hillebrandt, I.
The Effects of Viral Video Ads on Brand-Related Outcomes
Winter AMA (Online). Bd. 33. 2022 S. 484 - 486

Fröhlich, Jan; Hillebrandt, Isabelle
Welche Rolle hat ein Social Media-Manager?
Forum der Hochschule Mainz. Mainz. 2022

Becht, J.; Hillebrandt, I.
Whats your Purpose: An Analysis of the Effects of Communicating Corporate Purpose
Summer AMA (Hybrid). Bd. 33. 2022 S. 175 - 193

Redler, J.; Hillebrandt, I.; Holland, H.
Zur Überbewertung des Dialogcharakters von Social Media
Transfer: Zeitschrift für Kommunikation und Markenführung. Bd. 88. H. 1. 2022 S. 16 - 23

Heyder, Charlotte; Hillebrandt, Isabelle
Short Vertical Videos Going Viral on TikTok: An Empirical Study and Sentiment Analysis
Forum Markenforschung 2021: Tagungsband der Konferenz DERMARKENTAG. Wiesbaden. 2021 S. 121 - 150

Hillebrandt, Isabelle; Bjoern, Ivens; Molloy, Janice et al.
Measuring and managing organisations’ social media climate: the social media climate index
International Journal of Technology Marketing. Bd. 13. H. 1. 2018 S. 1 - 20