Prof. Dr. Isabelle Hillebrandt
Fachbereich Wirtschaft, Hochschule Mainz
- 06131/528-3262
Hillebrandt, I.; Stephan, R.; Diehl, V. et al.
Conceptual Considerations towards the Development of a Scale to Measure Perceived Brand CircularityGlobal Brand Conference, Porto, Portugal. 2025
Stephan, R.; Hillebrandt, I.; Redler, J. et al.
Have you heard about Digital Reputation? A Literature Review on Existing Concepts and the State of the ResearchWinter Academic Conference of the American Marketing Association (Hybrid), Arizona, USA. 2025
Hillebrandt, I.; Diehl, V.
Perceived Brand Circularity and Its Effects on Brand-Related OutcomesSummer Conference of the American Marketing Association (Hybrid), Chicago, USA. 2025
Stephan, R.; Hillebrandt, I.; Redler, J. et al.
The Emerging but Neglected Field of Digital Reputation in Brand Research: Findings From a Systematic Literature ReviewGlobal Brand Conference, Porto, Portugal. 2025
Hilgert, H.; Hillebrandt, I.; Ivens, B. et al.
Extending the Value-Based Adoption Model: Caputring the Marketing Effects of Consumer-Brand Interactions through Third-Party Voice Assistant SkillsWinter Academic Conference of the American Marketing Association (Hybrid), St. Petersburg, USA. 2024
Hillebrandt, I.; Herz, M.
Perceived Brand Circularity as a Driver of Desirable Brand Perceptions and Brand-Related OutcomesGlobal Brand Conference, Edinburgh, Schottland. 2024
Vieweg, J.; Hillebrandt, I.
Sustainability Marketing in the Textile Industry: An Experimental StudyGlobal Brand Conference, Edinburgh, Schottland. 2024
Herz, M.; Hillebrandt, I.
The Effects of Perceived Brand Circularity on Brand Related OutcomesWinter Academic Conference of the American Marketing Association (Hybrid), St. Petersburg, USA. 2024
Hilgert, H.; Hillebrandt, I.; Ivens, B.
Third-Party Voice Skills: Drawing on the Value-based Adoption Model to Assess Marketing OutcomesGlobal Brand Conference, Edinburgh, Schottland. 2024
Mitzscherling, C.; Hillebrandt, I.
Corporate Social Responsibility Marketing in the Fashion IndustrySummer Academic Conference of the American Marketing Association (Hybrid). San Francisco. 2023