Prof. Dr. Holger J. Schmidt
FB Wirtschaftswissenschaften, Hochschule Koblenz
- 0261/9528-182
0000-0002-4252-7527
Schmidt, Holger J.; Albert, Vakhtang Daniel
Al-based B-to-B brand redesign: A case studytransfer – Zeitschrift für Kommunikation und Markenmanagement. Bd. 69. H. 4. 2023 S. 46 - 52
Lückenbach, Florian; Schmidt, Holger J.; Henseler, Jörg
Building brand meaning in social entrepreneurship organizations : the social impact brand modelJournal of Brand Management. Bd. 30. H. 3. Springer 2022 S. 207 - 226
Hesse, Andreas; Schmidt, Holger J.; Bosslet, Ronja et al.
How posting in social networks affects employee-based brand equityEuropean Journal of Marketing. Bd. 56. H. 7. Emerald 2022 S. 1907 - 1925
Redler, Joern; Schmidt, Holger J.
I know that I know nothing : exploring the managerial relevance of recent orientations in brand management researchJournal of Brand Management. Bd. 29. H. 5. Springer 2022 S. 498 - 511
Schmidt, Holger J.; Steenkamp, Pieter
Beware, an underdog may bite: literature review and brand management framework in the context of underdog brandsJournal of Brand Management. Bd. 29. H. 1. Springer 2021 S. 85 - 110
Rodrigues, Clarinda; Schmidt, Holger J.
How the Creative Class Co-creates a City’s Brand Identity : A Qualitative StudyJournal of Creating Value. Bd. 7. H. 1. SAGE Publications 2021 S. 19 - 43
Schmidt, Holger J.; J. Ind, Nicholas; Iglesias, Oriol
Internal Branding - In search of a new paradigm : Guest editorialJournal of Product & Brand Management. Bd. 30. H. 6. Emerald 2021 S. 781 - 787
Schmidt, Holger Joerg; Ind, Nicholas; Guzmán, Francisco et al.
Sociopolitical activist brandsJournal of Product & Brand Management. Bd. 31. H. 1. Emerald 2021 S. 40 - 55
Baumgarth, Carsten; Boltz, Dirk-Mario; Schmidt, Holger J. et al.
Fresh perspectives on brand managementJournal of Marketing Management. Bd. 36. H. 11-12. 2020 S. 973 - 980
Hesse, Andreas; Schmidt, Holger J.; Baumgarth, Carsten
How a Corporate Influencer Co-creates Brand Meaning : The Case of Pawel Dillinger from Deutsche TelekomCorporate Reputation Review. Bd. 24. H. 4. Springer 2020 S. 191 - 204
Kunz, Jennifer; May, Stephanie; Schmidt, Holger J.
Sustainable luxury : current status and perspectives for future researchBusiness Research. Bd. 13. H. 2. Springer 2020 S. 541 - 601
Lückenbach, Florian; Baumgarth, Carsten; Schmidt, Holger J. et al.
To perform or not to perform? How strategic orientations influence the performance of Social Entrepreneurship OrganizationsCogent Business & Management. Bd. 6. H. 1. 2019 25 Seiten
Schmidt, Holger J.; Berg, Martina
Auswirkungen der Digitalisierung im Marketing : Eine ExpertenstudiePraxisWISSEN Marketing. Bd. 3. H. 1. 2018 S. 153 - 169
Baumgarth, Carsten; Schmidt, Holger J.
Forum Markenforschung 2016 : Tagungsband der internationalen Konferenz "DerMarkentag"Wiesbaden: Springer Gabler 2018 309 S.
Redler, Jörn; Holger, Schmidt
How Diverse is Corporate Brand Management Research? Comparing Schools of Corporate Brand Management with Approaches to Corporate StrategyJournal of Product and Brand Management. Bd. 27. H. 2. 2018 S. 185 - 202
Schmidt, Holger J.; Baumgarth, Carsten
Strengthening internal brand equity with brand ambassador programs : development and testing of a success factor modelJournal of Brand Management. Bd. 25. H. 3. Springer 2018 S. 250 - 265
Schmidt, Holger J.; Mason, Roger B.; Bruwer, Juan-Pierré et al.
Access to finance problems for small retail businesses in South Africa : comparative views from finance seekers (retailers) and finance providers (banks)Banks and Bank Systems : international research journal. Bd. 12. H. 2. Sumy: Publishing Company Business Perspectives 2017 S. 20 - 30
Schmidt, Holger J.; Baumgarth, Carsten
Brand Ambassador Programs : an analysis of the 'ghost' of internal branding instruments12th Global Brand Conference. Kalmar. 2017 11 S.
Schmidt, Holger J.; Mason, Roger; Steenkamp, Pieter et al.
Does brand orientation contribute to retailers’ success? An empirical study in the South African marketJournal of Retailing and Consumer Services. Bd. 38. Amsterdam: Elsevier 2017 S. 210 - 222
Schmidt, Holger J.; Baumgarth, Carsten
Empowerment from a “student as customer” perspective: Literature review and development of a framework in the context of higher educationPraxisWissen : German journal of marketing. Bd. 2017. H. 1. Berlin: Arbeitsgemeinschaft für Marketing 2017 18 Seiten
Schmidt, Holger J.; Redler, Jörn
Equally diverse? Investigating the Congruence of Brand Management Research Schools with Approaches to Corporate StrategyBaumgarth, Carsten; Schmidt, Holger J. (Hrsg). Forum Markenforschung 2016. Wiesbaden: Springer Gabler 2017 S. 79 - 100
Schmidt, Holger J.
Living brand orientation : how a brand-oriented culture supports employees to live the brandInd, Nicholas (Hrsg). Branding Inside Out : Internal Branding in Theory and Practice. London: Kogan Page 2017 S. 13 - 32
Baumgarth, Carsten; Schmidt, Holger J.; Bachmann, Axel et al.
Nachhaltigkeit und Marke : Interviews & ErfolgsbeispieleBaumgarth, Carsten; Schmidt, Holger J. (Hrsg). Forum Markenforschung 2016. Wiesbaden: Springer Gabler 2017 S. 291 - 309
Schmidt, Holger J.; Steenkamp, Pieter; Mason, Roger et al.
Brand orientation in the South African retail sector and its impact on market performance : an empirical study23rd International Conference on Recent Advances in Retailing and Services Science. Edinburgh. 2016 14 S.
Schmidt, Holger J.; Fitzner, Jens
Fernbuslinien im Fokus : Eine Conjoint‐Analyse zur Bestimmung der kaufrelevanten ProdukteigenschaftenWissenschaftliche Schriften des Fachbereichs Wirtschaftswissenschaften. Bd. 22. Koblenz: Hochschule, Fachbereich Wirtschaftswissenschaften 2016 41 Seiten