Prof. Dr. Holger J. Schmidt
FB Wirtschaftswissenschaften, Hochschule Koblenz
- 0261/9528-182
0000-0002-4252-7527
Schmidt, Holger J.; Albert, Vakhtang Daniel
Al-based B-to-B brand redesign: A case studytransfer – Zeitschrift für Kommunikation und Markenmanagement. Bd. 69. H. 4. 2023 S. 46 - 52
Lückenbach, Florian; Schmidt, Holger J.; Henseler, Jörg
Building brand meaning in social entrepreneurship organizations : the social impact brand modelJournal of Brand Management. Bd. 30. H. 3. Springer 2022 S. 207 - 226
Hesse, Andreas; Schmidt, Holger J.; Bosslet, Ronja et al.
How posting in social networks affects employee-based brand equityEuropean Journal of Marketing. Bd. 56. H. 7. Emerald 2022 S. 1907 - 1925
Redler, Joern; Schmidt, Holger J.
I know that I know nothing : exploring the managerial relevance of recent orientations in brand management researchJournal of Brand Management. Bd. 29. H. 5. Springer 2022 S. 498 - 511
Schmidt, Holger J.; Steenkamp, Pieter
Beware, an underdog may bite: literature review and brand management framework in the context of underdog brandsJournal of Brand Management. Bd. 29. H. 1. Springer 2021 S. 85 - 110
Rodrigues, Clarinda; Schmidt, Holger J.
How the Creative Class Co-creates a City’s Brand Identity : A Qualitative StudyJournal of Creating Value. Bd. 7. H. 1. SAGE Publications 2021 S. 19 - 43
Schmidt, Holger J.; J. Ind, Nicholas; Iglesias, Oriol
Internal Branding - In search of a new paradigm : Guest editorialJournal of Product & Brand Management. Bd. 30. H. 6. Emerald 2021 S. 781 - 787
Schmidt, Holger Joerg; Ind, Nicholas; Guzmán, Francisco et al.
Sociopolitical activist brandsJournal of Product & Brand Management. Bd. 31. H. 1. Emerald 2021 S. 40 - 55
Baumgarth, Carsten; Boltz, Dirk-Mario; Schmidt, Holger J. et al.
Fresh perspectives on brand managementJournal of Marketing Management. Bd. 36. H. 11-12. 2020 S. 973 - 980
Hesse, Andreas; Schmidt, Holger J.; Baumgarth, Carsten
How a Corporate Influencer Co-creates Brand Meaning : The Case of Pawel Dillinger from Deutsche TelekomCorporate Reputation Review. Bd. 24. H. 4. Springer 2020 S. 191 - 204