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Fachbereich Wirtschaft

Hochschule Mainz

Lucy-Hillebrand-Straße 2, 55128 Mainz
  • 06131/628-0
  • 06131/628-3009
Publikationen
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Hillebrandt, I.; Herz, M.

Perceived Brand Circularity as a Driver of Desirable Brand Perceptions and Brand-Related Outcomes

Global Brand Conference, Edinburgh, Schottland. 2024


Ronchini, Alessio; Bals, Lydia; Boffelli, Albachiara et al.

Relocating production through Additive Manufacturing: impacts on supply chain design, resilience and sustainability

IPSERA. Rio de Janeiro. 2024


Taylor, Kelsey; Ciulli, Francesca; Tate, Wendy et al.

Revolutionising supply chains: Innovative actors and forms of organising for sustainable supply chains

IPSERA. Rio de Janeiro. 2024


Taylor, Kelsey; Ciulli, Francesca; Tate, Wendy et al.

Revolutionising supply chains: Innovative actors and forms of organising for sustainable supply chains

Euroma. Barcelona. 2024


Taylor, Kelsey; Ciulli, Francesca; Tate, Wendy et al.

Revolutionising supply chains: Innovative actors and forms of organising for sustainable supply chains

Euroma Sustainability Forum. Hamburg. 2024


Swartz, Stephanie

Short-term global virtual team projects: Experiential learning in the post-pandemic business classroom

National Business Education Association (Hrsg). Effective Methods for Teaching Business Related Topics During and Post-Crisis. 1. Aufl. 2024 S. 23 - 36


Vieweg, J.; Hillebrandt, I.

Sustainability Marketing in the Textile Industry: An Experimental Study

Global Brand Conference, Edinburgh, Schottland. 2024


Daniel, Sabine; Moser, Klaus; Rank, Susanne

The Detrimental Effect of Differentiated Transformational Leadership on Employee Turnover: Examining the Role of Affective Commitment as an Underlying Mechanism

Academy of Management Annual Meeting Proceedings. Bd. 2024. H. 1. Valhalla, New York: Academy of Management 2024


Herz, M.; Hillebrandt, I.

The Effects of Perceived Brand Circularity on Brand Related Outcomes

Winter Academic Conference of the American Marketing Association (Hybrid), St. Petersburg, USA. 2024


Moradlou, Hamid; Bals, Lydia; Roscoe, Samuel et al.

The Role of Not-For-Profit Innovation Centres in Facilitating the Reshoring of Manufacturing

Academy of Management Proceedings. Chicago. 2024