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Fachbereich Wirtschaft

Hochschule Mainz

Lucy-Hillebrand-Straße 2, 55128 Mainz
Publikationen
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Hillebrandt, I.; Diehl, V.

Perceived Brand Circularity and Its Effects on Brand-Related Outcomes

Summer Conference of the American Marketing Association (Hybrid), Chicago, USA. 2025


Swartz, Stephanie

Preparing Graduates for the 21st Century Workplace: A Transdisciplinary Approach to Information Technology-Related Study Programs

Interdisciplinary Journal of Partnership Studies. Bd. 12. H. 1. 2025 S. 1 - 17


Rosca, Eugenia; Taylor, Kelsey; Tate, Wendy et al.

Reconceptualizing value creation for regenerative supply chains: Elaborating the role of non-traditional actors.

34th IPSERA Conference. Aufl. Rotterdam, Netherlands. 2025


Rosca, Eugenia; Taylor, Kelsey; Tate, Wendy et al.

Reconceptualizing value creation for regenerative supply chains: The role of non-traditional actors

Academy of Management Annual Meeting Proceedings. Bd. 2025. H. 1. Copenhagen, Denmark. 2025



Taylor, Kelsey; Kemmner, Felicia; Bals, Lydia

Supply chain resource orchestration towards regeneration: The enabling impact of collective action.

34th IPSERA Conference. Aufl. Rotterdam, Netherlands. 2025


Stephan, R.; Hillebrandt, I.; Redler, J. et al.

The Emerging but Neglected Field of Digital Reputation in Brand Research: Findings From a Systematic Literature Review

Global Brand Conference, Porto, Portugal. 2025


Moradlou, Hamid; Bals, Lydia; Roscoe, Samuel et al.

The role of not-for-profit research centres in the reshoring of manufacturing.

34th IPSERA Conference. Aufl. Rotterdam, Netherlands. 2025


Ronchini, Alessio; Bals, Lydia; Boffelli, Albachiara et al.

Additive manufacturing-enabled relocations: exploring the impacts on supply chain resilience and sustainability

Euroma. Barcelona. 2024


Swartz, Stephanie; Nayak, Deveeshree

Addressing the Need for Interculturality in Cybersecurity Education

Journal of The Colloquium for Information Systems Security Education. Bd. 11. H. 1. The Colloquium for Information Systems Security Education 2024 S. 5