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JGU Mainz (85460)
HS Koblenz (5576)
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Hochschule Koblenz
- Swoboda, Bernhard; Berg, Bettina; Hälsig, Frank
- Perceptions of Grocery Retail Formats in Emerging Countries
- The New Millennium, Evans. 2009 S. 345 - 351
- Swoboda, Bernhard; Hälsig, Frank
- Store communication of family-owned retailers: A field experiment
- Proceedings of the International Conference on Business Excellence. Bd. 3. Warsaw: Sciendo 2009 S. 212 - 219
- Swoboda, Bernhard; Hälsig, Frank; Schramm-Klein, Hanna et al.
- Building a Strong Retail Brand: A Comparative Analysis of Non-Food-Retail Sectors
- European Academy of Marketing (Hrsg). Istanbul. 2013
- Swoboda, Bernhard; Pennemann, Karin; Hälsig, Frank
- Being Global Brands Within a Local Business? Lessons Learned from International Retailers
- American Marketing Association (AMA) Summer Marketing Educators' Conference (Hrsg). Boston. 2013
- Hälsig, Frank
- Branchenübergreifende Analyse des Aufbaus einer starken Retail Brand
- Wiesbaden. 2008
- Swoboda, Bernhard; Hälsig, Frank; Morschett, Dirk et al.
- Determinants of a retail brand strength: a comparative analysis of different retail sectors based on multi-group structural equitation modelling
- Proceedings of the 37th European Marketing Academy (Hrsg). Brighton. 2008
- Swoboda, Bernhard; Hälsig, Frank
- Aufbau einer multinationalen Corporate Identity als Bestandteil der Untemehmenspersönlichkeit - Das Beispiel der Henkel-Gruppe
- Zentes, Joachim; Swoboda, Bernhard (Hrsg). Fallstudien zum Internationalen Management. 2. Aufl. Spriger Gabler 2008 S. 685 - 700
- Swoboda, Bernhard; Hälsig, Frank; Schramm-Klein, Hanna et al.
- Moderating role of involvement in building a retail brand
- International Journal of Retail and Distribution Management. Bd. 37. H. 11. 2009 S. 952 - 974
- Hälsig, Frank; Swoboda, Bernhard; Forscht, Thomas
- The Importance of the Retail Marketing Instruments and of their Perceived Conceptual Co-herence in Building a Strong Retail Brand
- Proceedings of the AMA Winter Marketing Educators' Conference (Hrsg). Austin. 2008
- Swoboda, Bernhard; Hälsig, Frank
- Building a Strong Retail Brand: An Integrated Model and an Empirical Comparison between Different Retail Sectors
- European Marketing Association Conference (Hrsg). Reykjavik. 2007 S. 260 - 267