The Importance of the Retail Marketing Instruments and of their Perceived Conceptual Co-herence in Building a Strong Retail Brand
Proceedings of the AMA Winter Marketing Educators' Conference (Hrsg). Austin. 2008
Erscheinungsjahr: 2008
Publikationstyp: Diverses
Sprache: Englisch
| Geprüft: | Bibliothek |
Klassifikation
DDC Sachgruppe:
Wirtschaft
