0000-0002-7277-238X
Alkire (née Nasr), Linda; O'Connor, Genevieve E.; Myrden, Susan et al.
Patient experience in the digital age: An investigation into the effect of generational cohortsJournal of Retailing and Consumer Services. Bd. 57. Elsevier BV 2020 S. 102221
Rosenthal-von der Pütten, Astrid M.; Hastall, Matthias R.; Köcher, Sören et al.
“Likes” as social rewards: Their role in online social comparison and decisions to like other People's selfiesComputers in Human Behavior. Bd. 92. Elsevier BV 2019 S. 76 - 86
Köcher, Sören; Paluch, Stefanie
“My bad”: investigating service failure effects in self-service and full-service settingsJournal of Services Marketing. Bd. 33. H. 2. Emerald 2019 S. 181 - 191
Köcher, Sören; Holzmüller, Hartmut H.
Context‐induced placebo effects—An investigation of contrast effects in response expectations and actual product efficacyJournal of Consumer Behaviour. Bd. 18. H. 3. Wiley 2019 S. 179 - 189
Köcher, Sören; Jugovac, Michael; Jannach, Dietmar et al.
New Hidden Persuaders: An Investigation of Attribute-Level Anchoring Effects of Product RecommendationsJournal of Retailing. Bd. 95. H. 1. Elsevier BV 2019 S. 24 - 41
Raufeisen, Xenia; Wulf, Linda; Köcher, Sören et al.
Spillover effects in marketing: integrating core research domainsAMS Review. Bd. 9. H. 3-4. Springer Science and Business Media LLC 2019 S. 249 - 267
Köcher, Sören; Köcher, Sarah
Should We Reach for the Stars? Examining the Convergence Between Online Product Ratings and Ob jective Product Quality and Their Impacts on Sales PerformanceJournal of Marketing Behavior. Bd. 3. H. 2. Emerald 2018 S. 167 - 183
Wulf, Linda; Köcher, Sören
The Bright and Dark Sides of Product Certification: Exploring Side Effects on Consumers’ Perceptions of Non-Certified Products: An AbstractDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer International Publishing 2018 S. 521 - 522
Husemann-Kopetzky, Markus; Köcher, Sören
Price Endings that Matter: A Conceptual Replication of Implicit Egotism Effects in PricingJournal of Marketing Behavior. Bd. 2. H. 4. Emerald 2017 S. 313 - 324
Köcher, Sören
The paradox of points: Theoretical foundation and empirical evidence of medium magnitude effects in loyalty programsWiesbaden: Springer Gabler 2015 163 S.