Prof. Dr. Isabelle Hillebrandt
Fachbereich Wirtschaft, Hochschule Mainz
- 06131/528-3262
Hilgert, H.; Diehl, M.; Hillebrandt, Isabelle et al.
Boosting Learning Outcomes in the Digital Era: An Inter-Disciplinary App Prototyping ApproachMMA (Online). online. 2023
Mitzscherling, C.; Hillebrandt, Isabelle
Corporate Social Responsibility Marketing in the Fashion IndustrySummer AMA (Hybrid). San Francisco. 2023
Stöcklin, J.; Hillebrandt, I.
Determining Ideal Timings and Lengths of Advertisements to Optimize Promotional EffectivenessWinter AMA. Bd. 34. 2023 S. 153 - 164
Hillebrandt, Isabelle
It takes two to tango: Herausforderungen und Chancen auf dem Weg zu nachhaltigerem KonsumverhaltenCwX Caseware. Frankfurt. 2023
Hilgert, H.; Stephan, R.; Hillebrandt, Isabelle
Mainzer Forschung zu KI-basierter Markenkommunikation auf der EMAC präsentiertJahrbuch-Beitrag, Hochschule Mainz. Mainz. 2023
Hillebrandt, Isabelle
Patagonia oder Persil: Was erwarten Kunden von Unternehmen in Sachen ESG?ESG Fachtagung. Frankfurt. 2023
Babayigit, E.; Hillebrandt, I.
Potentials and Limitations of Mobile Augmented Reality ApplicationsWinter AMA. Bd. 34. 2023 S. 1178 - 1181
Stephan, R.; Hilgert, H.; Hillebrandt, I.
Satisfaction with the Use of Chatbots: A cross-generational ComparisonEMAC. Odense. 2023
Krämer, H.; Hillebrandt, I.
Shaping Brand Attitudes: Comparing the Effects of Marketing Communication Through Voice Assistants and ChatbotsEMAC. Odense. 2023
Herz, M.; Hillebrandt, Isabelle
The Circular Economy and Consumer Brand Perceptions: An Exploratory ApproachDer Markentag. Koblenz. 2023
Hilgert, H.; Hillebrandt, I.
The Influence of Attitude toward and Brand Experience with Voice Assistant Providers on Behavioral Intentions to Use Third-Party SkillsWinter AMA. Bd. 34. 2023 S. 86 - 89
Diehl, Moritz; Krämer, Hannah; Hillebrandt, Isabelle et al.
18. COEUR-WORKSHOP ZUM THEMA „URBAN LIVING“: URBANE HERAUSFORDERUNGEN LÖSENJahrbuch der Hochschule Mainz. Mainz. 2022
Krämer, H.; Hillebrandt, I.
A Bibliometric Analysis in the Area of Voice MarketingSummer AMA (Hybrid). Bd. 33. 2022 S. 809 - 811
Schorer, M.; Hillebrandt, I.
Tell Me More:The Importance of Voice Assistants for Marketing and BrandingSummer AMA (Hybrid). Bd. 33. 2022 S. 897 - 913
Krämer, H.; Hillebrandt, I.
The current research status of voice assistants in the context of voice marketing: A systematic literature reviewWinter AMA (Online). Bd. 33. 2022 S. 425 - 428
Heyder, C.; Hillebrandt, I.
The Effects of Viral Video Ads on Brand-Related OutcomesWinter AMA (Online). Bd. 33. 2022 S. 484 - 486
Fröhlich, Jan; Hillebrandt, Isabelle
Welche Rolle hat ein Social Media-Manager?Forum der Hochschule Mainz. Mainz. 2022
Becht, J.; Hillebrandt, I.
Whats your Purpose: An Analysis of the Effects of Communicating Corporate PurposeSummer AMA (Hybrid). Bd. 33. 2022 S. 175 - 193
Redler, J.; Hillebrandt, I.; Holland, H.
Zur Überbewertung des Dialogcharakters von Social MediaTransfer: Zeitschrift für Kommunikation und Markenführung. Bd. 88. H. 1. 2022 S. 16 - 23
Boonyabaramee, K.; Hillebrandt, Isabelle
Drivers of consumers' purchase intentions on online food delivery platforms in the light of the COVID-19 pandemicWarsaw. 2021
Heyder, Charlotte; Hillebrandt, Isabelle
Short Vertical Videos Going Viral on TikTok: An Empirical Study and Sentiment AnalysisForum Markenforschung 2021: Tagungsband der Konferenz DERMARKENTAG. Wiesbaden. 2021 S. 121 - 150