Prof. Dr. Isabelle Hillebrandt
Fachbereich Wirtschaft, Hochschule Mainz
- 06131/528-3262
Hilgert, H.; Hillebrandt, I.
The Influence of Attitude toward and Brand Experience with Voice Assistant Providers on Behavioral Intentions to Use Third-Party SkillsWinter AMA. Bd. 34. 2023 S. 86 - 89
Diehl, Moritz; Krämer, Hannah; Hillebrandt, Isabelle et al.
18. COEUR-WORKSHOP ZUM THEMA „URBAN LIVING“: URBANE HERAUSFORDERUNGEN LÖSENJahrbuch der Hochschule Mainz. Mainz. 2022
Krämer, H.; Hillebrandt, I.
A Bibliometric Analysis in the Area of Voice MarketingSummer AMA (Hybrid). Bd. 33. 2022 S. 809 - 811
Schorer, M.; Hillebrandt, I.
Tell Me More:The Importance of Voice Assistants for Marketing and BrandingSummer AMA (Hybrid). Bd. 33. 2022 S. 897 - 913
Krämer, H.; Hillebrandt, I.
The current research status of voice assistants in the context of voice marketing: A systematic literature reviewWinter AMA (Online). Bd. 33. 2022 S. 425 - 428
Heyder, C.; Hillebrandt, I.
The Effects of Viral Video Ads on Brand-Related OutcomesWinter AMA (Online). Bd. 33. 2022 S. 484 - 486
Fröhlich, Jan; Hillebrandt, Isabelle
Welche Rolle hat ein Social Media-Manager?Forum der Hochschule Mainz. Mainz. 2022
Becht, J.; Hillebrandt, I.
Whats your Purpose: An Analysis of the Effects of Communicating Corporate PurposeSummer AMA (Hybrid). Bd. 33. 2022 S. 175 - 193
Redler, J.; Hillebrandt, I.; Holland, H.
Zur Überbewertung des Dialogcharakters von Social MediaTransfer: Zeitschrift für Kommunikation und Markenführung. Bd. 88. H. 1. 2022 S. 16 - 23
Boonyabaramee, K.; Hillebrandt, Isabelle
Drivers of consumers' purchase intentions on online food delivery platforms in the light of the COVID-19 pandemicWarsaw. 2021