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Low cost carriers going hybrid : evidence from Europe

Journal of air transport management. Bd. 23. Elsevier Science 2012 S. 54 - 58

Erscheinungsjahr: 2012

ISBN/ISSN: 0969-6997

Publikationstyp: Zeitschriftenaufsatz

Sprache: Englisch

Doi/URN: 10.1016/j.jairtraman.2012.01.015

Volltext über DOI/URN

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Inhaltszusammenfassung


This paper reports the findings of a survey on European airlines often categorized as low-cost carriers to see to which extent they have changed their business model towards a hybrid strategy, adopting features of full service network airlines. Data is provided on relative frequencies of attributes of the low-cost business model retained and modified respectively. The survey concludes that short-haul airline business models in Europe converge. A large percentage of low-cost carriers has evolv...This paper reports the findings of a survey on European airlines often categorized as low-cost carriers to see to which extent they have changed their business model towards a hybrid strategy, adopting features of full service network airlines. Data is provided on relative frequencies of attributes of the low-cost business model retained and modified respectively. The survey concludes that short-haul airline business models in Europe converge. A large percentage of low-cost carriers has evolved into hybrid carriers which blend low-cost traits with those of full service network carriers.» weiterlesen» einklappen

  • Airline industry dynamics
  • Airline strategies
  • Low-cost airlines
  • Hybrid airlines

Autoren


Klophaus, Richard (Autor)
Conrady, Roland (Autor)

Klassifikation


DFG Fachgebiet:
Wirtschaftswissenschaften

DDC Sachgruppe:
Handel, Kommunikation, Verkehr

Verknüpfte Personen


Beteiligte Einrichtungen