Kurzfassung

Following the successful Motyf Festivals in Mainz 2013, in Warsaw 2014, and again in Mainz, 2016, the fourth Motyf 2018 will take place in Dublin, Ireland from October 31st–November 4th, 2018. The theme of Motyf 2018 is Virtual Types: Future forms of Typography

Increasing information overload and decreasing attention spans make it hard to captivate today’s audiences with word-based communication, especially through traditional long-form texts. Despite this however, we still continue to...Following the successful Motyf Festivals in Mainz 2013, in Warsaw 2014, and again in Mainz, 2016, the fourth Motyf 2018 will take place in Dublin, Ireland from October 31st–November 4th, 2018. The theme of Motyf 2018 is Virtual Types: Future forms of Typography

Increasing information overload and decreasing attention spans make it hard to captivate today’s audiences with word-based communication, especially through traditional long-form texts. Despite this however, we still continue to produce and consume more text via digital devices than we ever did in print. But now, our time is spent reading bite-sized messages, scanning headlines and scrolling social media streams. The effort of reading long texts seems too slow to meet the instant gratification needs of a 24-7 connected society.

Increasing information overload and decreasing attention spans make it hard to captivate today’s audiences with word-based communication, especially through traditional long-form texts. Despite this however, we still continue to produce and consume more text via digital devices than we ever did in
print. But now, our time is spent reading bite-sized messages, scanning headlines and scrolling social media streams. The effort of reading long texts seems too slow to meet the instant
gratification needs of a 24-7 connected society.

Lecture, Workshop and Co-Partner:
http://2018.motyf-festival.com/anjastoffler/

Lecture:
Moving Types – Archive of visual communication

Workshop:
Old Type – New Type: Type in Urban Space


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