Prof. Dr. Andreas Hesse
FB Wirtschaftswissenschaften, Hochschule Koblenz
Konrad-Zuse-Straße 1, 56075 Koblenz
Hesse, Andreas; Rundau, Jessika
Effects of Sustainable Marketing on Fast Fashion Shoppers’ Perception and Behavioral InertiaJournal of Sustainable Marketing. Bd. 4. H. 2. 2023 S. 265 - 285