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Activities to Build a Digital Corporate Culture–A Multiple-case Study on the Prerequisites for Digital Innovation

Nanchang. 2023 17 S.

Erscheinungsjahr: 2023

Titel des mehrbändigen Werkes: Proceedings of the 27th Pacific Asia Conference on Information Systems

Publikationstyp: Diverses (Konferenzbeitrag)

Sprache: Englisch

GeprüftBibliothek

Inhaltszusammenfassung


Digital innovation enables competitive advantage by seizing new digital opportunities. Therefore, it is crucial for organizations to be prepared and aligned to manage digital innovation initiatives. To create the conditions for digital innovation, companies need the capability to develop a digital corporate culture. Recent research has explored this ability in different contexts, but there is little in-depth knowledge on how organizations develop a digital culture. We conducted a multiple-cas...Digital innovation enables competitive advantage by seizing new digital opportunities. Therefore, it is crucial for organizations to be prepared and aligned to manage digital innovation initiatives. To create the conditions for digital innovation, companies need the capability to develop a digital corporate culture. Recent research has explored this ability in different contexts, but there is little in-depth knowledge on how organizations develop a digital culture. We conducted a multiple-case study focusing on companies’ practices for developing a digital corporate culture and thus creating the prerequisites for digital innovation. We identified six key activities that support the building of digital skills and the development of a suitable organization for digital innovation projects. Furthermore, we provide a comprehensive picture of these key activities that reveals interactions, relationships, and contexts. Our results provide a better understanding of the relationship between the capability to develop a digital culture and digital innovation initiatives in organizations.» weiterlesen» einklappen

  • digital innovation
  • innovation capabilities
  • digital culture

Autoren


Piller, Gunther (Autor)
Rothlauf, Franz (Autor)

Klassifikation


DFG Fachgebiet:
Wirtschaftswissenschaften

DDC Sachgruppe:
Wirtschaft