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Fachbereich Wirtschaft

Hochschule Mainz

Lucy-Hillebrand-Straße 2, 55128 Mainz
Publikationen
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Cardon, Peter; Fleischmann, Carolin; Logemann, Minna et al.

Competencies Needed by Business Professionals in the AI Age: Character and Communication Lead the Way

Business and Professional Communication Quarterly. Bd. 87. H. 2. SAGE Publications 2023 S. 223 - 246


Mitzscherling, C.; Hillebrandt, I.

Corporate Social Responsibility Marketing in the Fashion Industry

Summer Academic Conference of the American Marketing Association (Hybrid). San Francisco. 2023






Bals, Lydia; Huang, Kelly; Tate, Wendy et al.

Creating social value at the bottom of the pyramid: Elaborating resource orchestration via social intermediaries

Journal of Business Research. Bd. 168. 2023 S. 1 - 19


Stöcklin, J.; Hillebrandt, I.

Determining Ideal Timings and Lengths of Advertisements to Optimize Promotional Effectiveness

Winter AMA. Bd. 34. 2023 S. 153 - 164



Swartz, Stephanie

Experiential learning using short-term global virtual team projects

9th International Conference on Higher Education Advances (HEAd'23). Bd. 9. Valencia: Universitat Politècnica de València 2023 S. 244 - 253