Inhaltszusammenfassung

Change management in modern companies is usually complexity management. The economic environment of companies developed more and more complex over the last years. Technological innovations, especially in the field of e-business, have reinforced the globalization process and have threatened the domestic market with a strong competition by competitors from abroad. Actually the e-business strategies provide the most promising solutions to survive in global competition, but companies show resista...Change management in modern companies is usually complexity management. The economic environment of companies developed more and more complex over the last years. Technological innovations, especially in the field of e-business, have reinforced the globalization process and have threatened the domestic market with a strong competition by competitors from abroad. Actually the e-business strategies provide the most promising solutions to survive in global competition, but companies show resistance against the necessary restructuring processes and strategies. This problem has been identified as inertia and it is often discussed in research papers nowadays. The authors have thought about a solution how to manage this problem by a solution that is suitable especially for SME. In the worldwide economic crisis SME do not have the necessary resources (money) and the time to do a restructuring that can therefore fail or they catapult themselves out of the market. So the e-business perspective is a chance to be used as an interim step on the way to digital economy and complexity management by innovations and new media. » weiterlesen» einklappen

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Klassifikation

DDC Sachgruppe:
Wirtschaft