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A Review and Taxonomy of Choice Architecture Techniques

Journal of Behavioral Decision Making. Bd. 28. New York, NY [u.a.]: Wiley 2015 S. 1 - 14

Erscheinungsjahr: 2015

ISBN/ISSN: 1099-0771

Publikationstyp: Zeitschriftenaufsatz

Sprache: Englisch

Doi/URN: 10.1002/bdm.1897

Volltext über DOI/URN

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Inhaltszusammenfassung


We present a taxonomy of choice architecture techniques that focus on intervention design, as opposed to the underlying cognitive processes that make an intervention work. We argue that this distinction will facilitate further empirical testing and will assist practitioners in designing interventions. The framework is inductively derived from empirically tested examples of choice architecture and consists of nine techniques targeting decision information, decision structure, and decision assi...We present a taxonomy of choice architecture techniques that focus on intervention design, as opposed to the underlying cognitive processes that make an intervention work. We argue that this distinction will facilitate further empirical testing and will assist practitioners in designing interventions. The framework is inductively derived from empirically tested examples of choice architecture and consists of nine techniques targeting decision information, decision structure, and decision assistance. An inter-rater reliability test demonstrates that these techniques can be used in an intersubjectively replicable way to describe sample choice architectures. We conclude by discussing limitations of the framework and key issues concerning the use of the techniques in the development of new choice architectures.» weiterlesen» einklappen

Autoren


Münscher, Robert (Autor)
Max, Vetter (Autor)
Thomas, Scheuerle (Autor)

Klassifikation


DFG Fachgebiet:
Psychologie

DDC Sachgruppe:
Psychologie