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Hochschule Mainz

Lucy-Hillebrand-Straße 2, 55128 Mainz
Publikationen
Ergebnisse pro Seite:  10

Krämer, H.; Hillebrandt, I.

The current research status of voice assistants in the context of voice marketing: A systematic literature review

Winter AMA (Online). Bd. 33. 2022 S. 425 - 428



Heyder, C.; Hillebrandt, I.

The Effects of Viral Video Ads on Brand-Related Outcomes

Winter AMA (Online). Bd. 33. 2022 S. 484 - 486


Au, Christian; Winkler, Till J.; Paul, Herbert

Towards a Generation of Artificially Intelligent Strategy Tools: The SWOT Bot

ECIS 2022 Research-in-Progress Papers. Bd. 63. 2022 S. 1 - 10


Rohleder, Norbert

Unauffällig anfordern: So kommen Sie an ein Zwischenzeugnis

n-tv online. H. 17. August 2022. Köln. 2022 23531015




Eisele, Petra

Was ist Design?

form: Unabhängiges Designmagazin. Frankfurt a,M. 2022 S. 3 - 11


Becht, J.; Hillebrandt, I.

Whats your Purpose: An Analysis of the Effects of Communicating Corporate Purpose

Summer AMA (Hybrid). Bd. 33. 2022 S. 175 - 193


Chahade, Tarick; Schober, Kay-Uwe

Wood-fibre composite connectors for roundwood trusses

Proceedings of the Institution of Civil Engineers: Structures and Buildings. Bd. Part 1: Structure and material. Thomas Telford Ltd. 2022 S. 1 - 16