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Hochschule für Wirtschaft und Gesellschaft Ludwigshafen
- Dressler, Marc; Paunovic, Ivan
- Not All Wine Businesses Are the Same: Examining the Impact of Winery Business Model Extensions on the Size of Its Core Business
- Sustainability. Bd. 13. H. 18. MDPI AG 2021 10117
- Dressler, Marc; Paunovic, Ivan
- Sensing Technologies, Roles and Technology Adoption Strategies for Digital Transformation of Grape Harvesting in SME Wineries
- Journal of Open Innovation: Technology, Market, and Complexity. Bd. 7. H. 2. Elsevier BV 2021 123
- Dressler, Marc; Paunovic, Ivan
- The Value of Consistency: Portfolio Labeling Strategies and Impact on Winery Brand Equity
- Sustainability. Bd. 13. H. 3. MDPI AG 2021 1400
- Dressler, Marc; Paunovic, Ivan
- A Typology of Winery SME Brand Strategies with Implications for Sustainability Communication and Co-Creation
- Sustainability. Bd. 13. H. 2. MDPI AG 2021 805
- Dressler, Marc
- Motivating sustainable entrepreneurship: the deployment of a visual navigation tool
- World Review of Entrepreneurship, Management and Sustainable Development. Bd. 17. H. 1. Inderscience Publishers 2021 S. 77 - 102
- Dressler, Marc
- The entrepreneurship power house of ambition and innovation: exploring German wineries
- International Journal of Entrepreneurship and Small Business. Bd. 41. H. 3. Inderscience Publishers 2020 S. 397 - 430
- Paunović, Ivan; Dressler, Marc; Mamula Nikolić, Tatjana et al.
- Developing a Competitive and Sustainable Destination of the Future: Clusters and Predictors of Successful National-Level Destination Governance across Destination Life-Cycle
- Sustainability. Bd. 12. H. 10. MDPI AG 2020 4066
- Dressler, Marc; Paunovic, Ivan
- Customer-centric offer design: Meeting expectations for a wine bar and shop and the relevance of hybrid offering components
- International Journal of Wine Business Research. Bd. 31. H. 1. Emerald 2019 S. 109 - 127
- Dressler, Marc; Paunović, Ivan
- Towards a conceptual framework for sustainable business models in the food and beverage industry
- British Food Journal. Bd. 122. H. 5. Emerald 2019 S. 1421 - 1435
- Dressler, Marc
- The German Wine Market: A Comprehensive Strategic and Economic Analysis
- Beverages. Bd. 4. H. 4. MDPI AG 2018 S. 92