Suche
672 Treffer
×
Hochschule für Wirtschaft und Gesellschaft Ludwigshafen
- Dreßler, Marc
- Umweltadaption durch Innovation - Strategische Maßnahmen bei Umweltveränderungen am Beispiel Weinbau
- zfo – Zeitschrift Führung + Organisation. Bd. 1. H. 18. 2018 S. 24 - 32
- Dressler, Marc
- Strategic profiling and the value of wine & tourism initiatives
- International Journal of Wine Business Research. Bd. 29. H. 4. Emerald 2017 S. 484 - 502
- Dreßler, Marc
- Strategic channel management of "Saint Bernard Winery" - rewiring for customer reach
- Wine Business Case Research Journal. Bd. 1. H. 2. Sonoma State University 2017 S. 35 - 39
- Dreßler, Marc
- Strategic grouping in a fragmented market: SMEs' strive for legitimacy
- International Journal of Entrepreneurship and Small Business. Bd. 32. H. 1/2. Inderscience Publishers 2017 S. 229 - 253
- Dressler, Marc
- Prosumers in the wine market: An explorative study
- Wine Economics and Policy. Bd. 5. H. 1. Firenze University Press 2016 S. 24 - 32
- Dressler, Marc
- Strategic winery reputation management – exploring German wine guides
- International Journal of Wine Business Research. Bd. 28. H. 1. Emerald 2016 S. 4 - 21
- Bogonos, Mariia; Engler, Barbara; Oberhofer, Jürgen et al.
- Planting Rights Liberalization in the European Union: An Analysis of the Possible Effects on the Wine Sector in Rheinland-Pfalz, Germany
- German Journal of Agricultural Economics. Bd. 65. H. 1. TIB Open Publishing 2016 S. 30 - 40
- Dreßler, Marc
- Innovation management of German wineries: from activity to capacity - an explorative multi-case survey
- Wine Economics and Policy. Bd. 2. H. 1. Firenze University Press 2013 S. 19 - 26
- Dressler, Marc
- Sustainable entrepreneurship : a guide to strategic business management for small entrepreneurs in the wine industry and beyond
- 1. Aufl. München: UVK Verlag 2024 296 S.
- Dressler, Marc
- Nachhaltiges Unternehmertum : strategisches Management am Beispiel der Weinbranche
- 1. Aufl. München: UVK Verlag 2021 296 S.