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Hochschule für Wirtschaft und Gesellschaft Ludwigshafen
- Eisenmann, Birgit; Wingerter, Chantal; Dressler, Marc et al.
- Fungicide-Saving Potential and Economic Advantages of Fungus-Resistant Grapevine Cultivars
- Plants. Bd. 12. H. 17. MDPI AG 2023 3120
- Dressler, Marc
- Destination-Centric Wine Exports: Offering Design Concepts and Sustainability
- Beverages. Bd. 9. H. 3. MDPI AG 2023 55
- Dressler, Marc
- Sustainable Business Model Design: A Multi-Case Approach Exploring Generic Strategies and Dynamic Capabilities on the Example of German Wine Estates
- Sustainability. Bd. 15. H. 5. MDPI AG 2023 3880
- Dressler, Marc
- Generic strategic profiling of entrepreneurial SMEs – environmentalism as hygiene factor
- International Entrepreneurship and Management Journal. Bd. 19. H. 1. Springer Science and Business Media LLC 2022 S. 121 - 150
- Dressler, Marc; Paunovic, Ivan
- Strategic brand innovation – an explorative study of up- and downstream brand innovation practices in SME wineries
- International Journal of Wine Business Research. Bd. 35. H. 1. Emerald 2022 S. 66 - 88
- Dressler, Marc
- Innovation Management in Wine Business – Need to Address Front-End, Back-End, or Both?
- Wine Business Journal. Bd. 5. H. 1. Sonoma State University 2022 S. 27 - 43
- Dressler, Marc; Paunovíc, Ivan
- Business Model Innovation: Strategic Expansion of German Small and Medium Wineries into Hospitality and Tourism
- Administrative Sciences. Bd. 11. H. 4. MDPI AG 2021 146
- Dressler, Marc; Paunovic, Ivan
- Converging and diverging business model innovation in regional intersectoral cooperation–exploring wine industry 4.0
- European Journal of Innovation Management. Bd. 24. H. 5. Emerald 2020 S. 1625 - 1652
- Dressler, Marc; Paunovic, Ivan
- Reaching for Customer Centricity—Wine Brand Positioning Configurations
- Journal of Open Innovation: Technology, Market, and Complexity. Bd. 7. H. 2. Elsevier BV 2021 139
- Dressler, Marc; Paunovic, Ivan
- Not All Wine Businesses Are the Same: Examining the Impact of Winery Business Model Extensions on the Size of Its Core Business
- Sustainability. Bd. 13. H. 18. MDPI AG 2021 10117