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- Merdian, P.; Rüger-Muck, E.; Raab, G.
- Emotional impact of wine selling websites: An investigation of the online perception of wine web stores
- Conference Proceedings of the 9th Academy of Wine Business Research Conference. Adelaide. 2016 S. 213 - 220
- Heimers, R.; Rüger-Muck, E.
- How to engage wine customers online and offline? An exploratory study
- Conference Proceedings of the 9th Academy of Wine Business Research Conference. Adelaide. 2016 S. 213 - 220
- Rüger-Muck, E.; Raab, G.; Merdian, P.
- Investigation of perceived emotions on wine selling websites
- Proceedings of the 10th Annual Conference of AAWE. Bordeaux. 2016
- Heimers, R.; Rüger-Muck, E.
- What drives customer engagement? A qualitative and quantitative analysis of its motivational drivers
- Proceedings of the 9th AAWE conference. Mendoza. 2015
- Rüger-Muck, E.; Wegmann, A.; Piroth, P.
- What wineries do – is it what customers want? Customer relationship marketing in the German wine industry
- Proceedings of the 8th AWBR Conference. Geisenheim. 2014
- Heimers, R.; Rüger-Muck, E.
- Engaging the wine customer
- Proceedings of the 8th Annual Conference of AAWE. Walla Walla. 2014
- Wegmann, A.; Rüger-Muck, E.
- Generation Y = generation wine? German millennials and their liaison with wine
- Proceedings of the 7th Conference Annual Conference of AAWE. Stellenbosch. 2013
- Martin, Thomas A.; Ruda, Walter; Danko, Benjamin et al.
- Assisting Invention and Innovation as Needed: Analysis of Student’s Entrepreneurial Criteria – An International Comparison
- International Council for Small Business (Hrsg). The Dynamism of Small Business: Theory, Practice, and Policy, World Conference 2009 Proceedings of International Council for Small Business. Seoul. 2009 S. 1
- Raab, Gerhard; Stedham, Yvonne
- Entrepreneurial potential: An exploratory study of business students in the US. and Germany
- The Journal of Business and Management. 2. Aufl. H. 11. 2006 S. 71 - 88
- Raab, Gerhard
- Gespräch mit Gerhard Raab
- Psychologie heute. H. August. 2006 S. 62