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JGU Mainz (85460)
HS Koblenz (5576)
5576 Treffer
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Hochschule Koblenz
- Hälsig, Frank; Swoboda, Bernhard; Morschett, Dirk et al.
- Analysis of the Influence of Customer’s Shopping Motives on the Impact of Retailer Attrib-utes on Customer-Based Re- tail Brand Equity
- World Marketing Congress of the Academy of Marketing Science (Hrsg). Verona. 2007
- Morschett, Dirk; Schramm-Klein, Hanna; Hälsig, Frank
- The Influence of Self-Congruity, Brand Personality and Brand Performance on Store Loyalty
- European Advances in Consumer Research. H. 8. 2008 S. 417 - 418
- Hälsig, Frank; Swoboda, Bernhard; Morschett, Dirk et al.
- Enhancing Customer-Based Retail Brand Equity: A Comparison of the Influence of Different Retail Marketing
- Academy of Marketing Science (Hrsg). Verona. 2007
- Swoboda, Bernhard; Schwarz, Sandra; Hälsig, Frank
- Towards a conceptual model of country market selection: Selection processes of retailers and C&C wholesalers
- The International Review of Retail, Distribution and Consumer Research. Bd. 17. H. 3. 2007 S. 253 - 282
- Hälsig, Frank; Swoboda, Bernhard; Morschett, Dirk et al.
- The Importance of the Retail Marketing Instruments and of their Perceived Conceptual Co-herence in Creating Customer-Brand Retail Brand Equity
- 14th International Conference on Research in the Distributive Trades (Hrsg). Saarbrücken. 2007 S. 750 - 775
- Schröder, Christoph; Swoboda, Bernhard
- Potentials of RFID: A Conjoint-Based Preference Analysis Regarding Buying Groups
- The European Association for Education and Research in Commercial Distribution (Hrsg). Saarbrücken. 2007 S. 1480 - 1505
- Swoboda, Bernhard; Hälsig, Frank; Meierer, Markus
- Kooperationsstrategien in veränderten Wettbewerbsarenen - Dynamik klassischer Formen und Optionen für mittelständische Fashion-Händler
- Zentes, Joachim (Hrsg). Faszination Handel - 50 Jahre Saarbrücker Handelsforschung. 2007 S. 189 - 210
- Swoboda, Bernhard; Hälsig, Frank; Morschett, Dirk et al.
- An intersector analysis of the relevance of service in building a strong retail brand
- Managing Service Quality: An International Journal. Bd. 17. H. 4. emerald 2007 S. 428 - 448
- Swoboda, Bernhard; Hälsig, Frank; Morschett, Dirk
- Intersectoral Analysis of the Relevance of Service Quality in Retailing
- Marketing Association (Hrsg). Otago. 2007
- Swoboda, Bernhard; Hälsig, Frank; Forscht, Thomas
- Kundenbindung durch den Aufbau einer starken Retail Brand und den Einsatz spezifischer Kundenbindungsinstrumente
- Reimann, Eckhard; Sexauer, Hagen J. (Hrsg). Handbuch Praxis Kundenbindungs-Management. 2007 S. 523 - 544