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Hochschule Worms
- Jahn, Steffen; Drengner, Jan; Cornwell, B.T.
- A Comparison of Three Different Approaches to Measure Sponsor-Event Congruence
- Proceedings of the 40th EMAC Conference 2011 (Advertising, Promotion and Marketing Communications track), May 24-27, Ljubliana, Slovenia. Slovenia. 2011
- Jahn, Steffen; Drengner, Jan; Gaus, Hansjörg et al.
- Collective Hedonic Services and Loyalty Intentions: The Role Of Customer Satisfaction, Psychological Sense of Community, Emotional Experience, and Frequency of Use
- Proceedings of the 39th EMAC Conference 2010 (Services Marketing track), June 1-4, Copenhagen, Denmark. Denmark. 2010
- Drengner, Jan; Jahn, Steffen; Gaus, Hansjörg
- Collective Hedonic Services and the Co-Creation of Value – Is Satisfaction the Silver Bullet?
- Brady, M. K.; Hartline, M. D. (Hrsg). Proceedings of the AMA Winter Educators’ Conference 2010, February 19-22, 2010, New Orleans, USA. New Orleans, USA. 2010
- Drengner, Jan; Jahn, Steffen
- Is Event Sponsorship Always Rewarding? An Examination of Risks for Sponsors caused by the Event Environment
- Brady, M. K.; Hartline, M. D. (Hrsg). Proceedings of the AMA Winter Educators’ Conference 2010, February 19-22, 2010, New Orleans, USA. New Orleans, USA. 2010
- Sachse, Manuela; Drengner, Jan; Jahn, Steffen
- Negative Effects of Event Sponsoring and Ambushing: The Case of Consumer Confusion
- Campbell, Margaret C. / Inman, Jeff / Pieters, Rik Duluth (Hrsg). NA - Advances in Consumer Research. Bd. 37. Duluth. 2010 S. 546 - 547
- Gaus, Hansjörg; Jahn, Steffen; Kiessling, Tina et al.
- How to Measure Brand Values?
- Campbell, Margaret C. / Inman, Jeff / Pieters, Rik Duluth (Hrsg). Advances in Consumer Research,. Duluth. 2010 S. 697 - 698
- Drengner, Jan; Köhler, Julia; Geissler, Mario
- Critical Issues and Pitfalls within Economic Impact Analyses of Major Sports Events: The Case of the Bob and Skeleton World Championships 2008
- Westerbeek, H. / Fahlström, P. (Hrsg). Best Practices in Sport Facility & Event Management, Proceedings of the 17th EASM European Sport Management Conference 2009, September 16-19, Amsterdam, Netherlands. Amsterdam. 2009
- Drengner, Jan
- Ansätze zur Analyse der Wirkungen von Händler-Events in der Automobilbranche
- Zeitschrift für Automobilwirtschaft. Bd. 9. H. 3. 2006 S. 64 - 68
- Zanger, Cornelia; Drengner, Jan
- Die Bestimmung des unmittelbaren Erfolges von Marketing-Events am Beispiel einer Fernseh-Gala
- planung&analyse. Bd. 27. H. 6. 2000 S. 42 - 45
- Drengner, Jan; Sistenich, Frank; Trautmann, M. et al.
- Jugendliche im "High Interest" Markt: Emotional geprägte Werte stehen im Mittelpunkt
- Marketing Journal. Bd. 32. H. 4. 1999 S. 207 - 210